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Publisher : emerald publishing limited
Geographic : italy
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Academic Journal
Loyalty marketing and loyalty cards: a study of the Italian market.
Authors :
Cedrola, Elena
;
Memmo, Sabrina
Subjects:
CUSTOMER loyalty
;
MARKETING
;
CUSTOMER loyalty programs
ITALY
Source:
International Journal of Retail & Distribution Management; 2010, Vol. 38 Issue 3, p205-225, 21p, 1 Diagram, 5 Charts, 4 Graphs
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