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A conversation with Dr. James M. Carman on the continuing hospital struggle with marketing principles and methods. Interview by Patrick M. Mages.

Subjects: Hospitals*; Marketing of Health Services/Marketing of Health Services/Marketing of Health Services/*organization & administration; Consumer Behavior

  • Source: HealthMarketing [Healthmarketing] 1985 May-Jun; Vol. 4 (3), pp. 2-6.Publisher: HealthMark Country of Publication: United States NLM ID: 8403803 Publication Model: Print Cited Medium: Print

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  • 1-1 of  1 results for "Carman%2C%20Patrick"