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Periodical

Fourteen proven ways to waste your marketing dollars.

Authors : Graham, John R.

Subjects: *MARKETING; *BUSINESS enterprises

Source: Nation's Restaurant News. 06/28/99, Vol. 33 Issue 26, p76. 2p.

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Periodical

How to get and keep a leadership position: The difference is in the differentiation.

Authors : Graham, John R.

Subjects: *MARKETING; *BUSINESS enterprises

Source: Nation's Restaurant News. 04/19/99, Vol. 33 Issue 16, p32. 2p.

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Periodical

Sending the wrong messages: Presenting ways to brand a business--badly.

Authors : Graham, John R.

Subjects: *PRODUCT management; *MARKETING management

Source: Nation's Restaurant News. 03/01/99, Vol. 33 Issue 9, p30. 2p.

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Periodical

Don't let economic storm rain on your parade.

Authors : Graham, John R.

Subjects: *RESTAURANT management; *INDUSTRIAL managementUNITED States

Source: Nation's Restaurant News. 11/30/98, Vol. 32 Issue 48, p28. 2p.

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Periodical

Power marketing: Keeping a company selling.

Authors : Graham, John R.

Subjects: RESTAURANT marketing

Source: Nation's Restaurant News. 06/08/98, Vol. 32 Issue 23, p34. 2p.

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Periodical

When the message doesn't deliver: Why marketing programs fail.

Authors : Graham, John R.

Subjects: *MARKETING

Source: Nation's Restaurant News. 02/16/98, Vol. 32 Issue 7, p24. 3p.

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Periodical

Ways to keep your business booming.

Authors : Graham, John R.

Subjects: *INDUSTRIAL management

Source: Nation's Restaurant News. 12/22/97, Vol. 31 Issue 51, p40. 2p.

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Periodical

Valuing customers is key to long-term gains.

Authors : Graham, John R.

Subjects: *CUSTOMER relations

Source: Nation's Restaurant News. 09/08/97, Vol. 31 Issue 36, p42. 2p.

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Periodical

Ways to improve your sales staff's performance.

Authors : Graham, John R.

Subjects: *SALES management

Source: Nation's Restaurant News. 08/18/97, Vol. 31 Issue 33, p34. 2p.

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Periodical

The subtleties of selling service, keys to success.

Authors : Graham, John R.

Subjects: *SELLING

Source: Nation's Restaurant News. 07/07/97, Vol. 31 Issue 27, p44. 2p.

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