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THE NEW ECONOMY SUITS HEINZ'S STINGY C.E.O.

Subjects: *NEW product development; *TAX reformH.J. Heinz Co.

• Source: Fortune. 6/23/1986, Vol. 113 Issue 13, p22. 1p.

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The Case of the Test Market Toss-up.

• Authors : Star, Steven H.¹; Urban, Glen L.²

Subjects: *NEW product development; *MARKETING; *PRODUCT management

• Source: Harvard Business Review. Sep/Oct88, Vol. 66 Issue 5, p10-14. 4p. 2 Color Photographs, 4 Black and White Photographs, 6 Illustrations, 1 Graph.

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HEWLETT-PACKARD'S WHIP-CRACKER.

Subjects: *NEW product developmentHEWLETT-Packard Co. 009122532 HEWLETT-Packard Co. HEWLETT-Packard Co. 009122532 009122532 HEWLETT-Packard Co. 009122532 HPQPATTERSON, Marvin

• Source: Fortune. 2/13/1989, Vol. 119 Issue 4, p58. 1p.

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NEW PRODUCTS (INCLUDING AN IMPOSTOR).

• Authors : Katayama, Frederick H.

Subjects: *NEW product developmentSQUIBB-Novo (Company) ; ZERO Base Software (Company)

• Source: Fortune. 3/27/1989, Vol. 119 Issue 7, p12. 1p.

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Carbon coater.

Subjects: NEW product development; CARBON; SURFACE coatings

• Source: BioScience. Jun89, Vol. 39 Issue 6, p416-416. 1/6p. 1 Color Photograph.

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Motorized-stage retrofit.

Subjects: NEW product development; SPECTRA Services Inc.; MICROSCOPY

• Source: BioScience. Sep89, Vol. 39 Issue 8, p563-563. 1/4p. 1 Black and White Photograph.

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An innovative approach to new product development.

• Authors : Buggie, Frederick D.; Scheuing, Eberhard E.

Subjects: *NEW product development

• Source: Review of Business. Fall90, Vol. 12 Issue 2, p27. 7p. 3 Black and White Photographs.

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NOTEBOOK.

Subjects: *DRUG use testing; *NEW product development; *TELEVISION advertisingSHER Test (Company)

• Source: New Republic. 10/8/90, Vol. 203 Issue 15, p10-10. 1/4p. 1 Black and White Photograph.

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MEDIA NEWS.

Subjects: LIBRARIES; LIBRARY materials; NEW product development

• Source: School Library Journal. Dec90, Vol. 36 Issue 12, p12-12. 2/3p.

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Organic Gardening 1991 equipment buyer's guide.

• Authors : McGrath, Mike

Subjects: NEW product development; GARDEN tools; MOWING machines

• Source: Organic Gardening (08973792). Mar91, Vol. 38 Issue 3, p37. 25p. 25 Color Photographs, 6 Charts.

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