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Academic Journal

Ted Turner: The Man Behind 24/7 News.

Subjects: *EXECUTIVES; *LEADERSHIP; *CABLE televisionTURNER, Ted, 1938-

  • Source: Business Strategy Review. Fall2005, Vol. 16 Issue 3, p29-30. 2p.

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Academic Journal

Advertising Executives' Perceptions of Satellite TV's potential Impact on the European Market.

Subjects: MARKETING; CONSUMER behavior; ADVERTISING

  • Source: European Journal of Marketing; 1989, Vol. 23 Issue 5, p22-30, 9p, 5 Charts

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Academic Journal

Zapping Nonsense: Should Television Media Planners Lose Sleep Over It?

Subjects: *TELEVISION advertising; *ADVERTISING media planning; *MARKETING strategy

  • Source: International Journal of Advertising. 1991, Vol. 10 Issue 3, p217-222. 6p.

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  • 1-3 of  3 results for ""EXECUTIVES""