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Academic Journal

Selling the past. The use of history as a marketing strategy in Spain, 1900-1980.

Subjects: *MARKETING strategy; *BRANDING (Marketing); *TRADEMARKSSPAIN

  • Source: Business History. Apr2022, Vol. 64 Issue 3, p491-510. 20p. 6 Charts, 1 Graph.

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  • 1-7 of  7 results for ""HISTORICAL errors""