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Academic Journal

This advert makes me cry: Disclosure of emotional response to advertisement on Facebook.

Subjects: *EMOTIONAL conditioning; *ATTITUDE (Psychology); *ANNIVERSARIESLLOYDS Banking Group PLCFACEBOOK (Web resource)

  • Source: Cogent Business & Management. Dec2016, Vol. 3 Issue 1, p1-N.PAG. 19p.

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Academic Journal

Am I intruding? Developing a conceptualisation of advertising intrusiveness.

Subjects: ADVERTISING; COGNITION; EMOTIONAL conditioning

  • Source: Journal of Marketing Management; Aug2018, Vol. 34 Issue 9/10, p750-774, 25p, 5 Diagrams, 5 Charts

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Academic Journal

المقاربة التجريبية للفعالية الإعلانية: دراسة تطبيقية على سوقي السيارات وخدمات الهاتف النقال بولاية قسنطينة

Subjects: EMOTIONAL conditioning; COMMERCIAL product evaluation; ADVERTISINGCONSTANTINE (Algeria)

  • Source: Strategy & Development Review; Jul2020, Vol. 10 Issue 4, p146-169, 24p

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Neuromarketing y la medición del efecto de la publicidad de influencers en adolescentes.

Subjects: MEASURING instruments; PRIOR learning; NEUROMARKETING

  • Source: Mediterranean Journal of Communication / Revista Mediterránea de Comunicación; 2020, Vol. 11 Issue 2, p241-259, 19p

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Academic Journal

Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving.

Subjects: EMOTIONAL conditioning; EMOTIONS; ADVERTISING

  • Source: PLoS ONE; 5/15/2020, Vol. 15 Issue 5, p1-20, 20p

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Academic Journal

COMMERCIALS AS CONTEXT FOR OTHER COMMERCIALS.

Subjects: TELEVISION advertising; TELEVISION commercials; CONTEXT effects (Psychology)

  • Source: Journal of Advertising; Fall2009, Vol. 38 Issue 3, p33-49, 17p, 7 Charts, 2 Graphs

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Academic Journal

Visualization of Architectural Experiences Using Heat Maps.

Subjects: SPACE (Architecture); PROTOCOL analysis (Cognition); VISUALIZATION

  • Source: International Journal of Architectonic, Spatial, & Environmental Design; Mar2019, Vol. 13 Issue 1, p17-34, 18p

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Academic Journal

The Psychological Processes of Mixed Valence Images: Emotional Response, Visual Attention, and Memory.

Subjects: MEMORY; EMOTIONAL conditioning; ATTENTION

  • Source: Visual Communication Quarterly; Oct-Dec2018, Vol. 25 Issue 4, p225-239, 15p, 1 Diagram, 2 Charts

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Academic Journal

Retail Services Advertising: The Effects of Appeal, Medium, and Service.

Subjects: ADVERTISING & psychology; ADVERTISING effectiveness; RADIO advertising

  • Source: Journal of Advertising; Spring95, Vol. 24 Issue 1, p57-71, 15p, 4 Black and White Photographs, 4 Charts

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Academic Journal

The Nature of Emotional Response to Advertising: A Further Examination.

Subjects: ADVERTISING effectiveness; ADVERTISING; ADVERTISING & psychologyPAGE, Thomas

  • Source: Journal of Advertising; 1988, Vol. 17 Issue 4, p53-57, 5p

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  • 1-10 of  70 results for ""EMOTIONAL conditioning""