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Brands mulling agency change within the next six months: Nearly one-third of U.S. brands may be contemplating switching their ad agency, according to Setup's third annual Marketing Relationship Survey.

• Authors : Craft, Ethan Jakob (AUTHOR)

Subjects: *RELATIONSHIP marketing; *MARKET surveys; *ADVERTISING agencies

• Source: Ad Age. 4/19/2021, Vol. 92 Issue 5, p8-8. 1p.

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When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

• Authors : Koslow, Scott; Sameti, Ardalan; van Noort, Guda

Subjects: ADVERTISERS; ADVERTISING agencies; RELATIONSHIP marketingLONDON (England)

• Source: Journal of Advertising; Jun/Jul2022, Vol. 51 Issue 3, p385-405, 21p, 5 Diagrams, 5 Charts, 1 Graph

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THE NEW RFP: 17 tips for securing thoughtful and more productive agency partnerships.

• Authors : Hultgren, Kaylee

Subjects: *RELATIONSHIP marketing; *ADVERTISING agencies; *LEADERSHIP

• Source: Event Marketer Magazine. Dec2018, p22-24. 3p.

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MRM delivers engagement and utility to drive results.

• Authors : K. M.

Subjects: *ADVERTISING agencies; *INTERNET marketing; *ELECTRONIC commerceMRM Worldwide (Company) ; MCCANN Worldgroup Inc.BTOB (Periodical)

• Source: B to B. 10/13/2008, Vol. 93 Issue 14, p33-33. 1/3p. 2 Color Photographs.

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Agency of the Year runner-up: MRM Partners Worldwide.

• Authors : Maddox, Kate

Subjects: *RELATIONSHIP marketing; *ADVERTISING agencies; *DIGITAL mediaMRM Partners Worldwide (Company) ; MCCANN Worldgroup Inc.JACOBS, Michael

• Source: B to B. 10/10/2005, Vol. 90 Issue 12, p36-36. 1/3p.

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Integrated Success.

• Authors : Maddox, Kate

Subjects: *MARKETING management; *INTEGRATED marketing; *BUSINESS communicationFEDERAL Express Corp. FEDERAL Express Corp. FEDERAL Express Corp. 058070459 ; UNITED Technologies Corp. 001344142 UNITED Technologies Corp. UNITED Technologies Corp. 001344142 001344142 UNITED Technologies Corp. 001344142 UTX

• Source: B to B. 8/8/2005, Vol. 90 Issue 10, p26-26. 1p.

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Whitewater to expand on back of investor deal.

Subjects: *CORPORATE reorganizations; *ADVERTISING agencies; *ORGANIZATIONAL changeUNITED KingdomWHITEWATER Marketing (Company) ; PEMBRIDGE Insurance Co.

• Source: Precision Marketing. 2/20/2004, Vol. 16 Issue 17, p1-1. 1/6p.

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letters.

• Authors : Whitmore, Sue; Mole, Jed; Boyes, Quentin

Subjects: *LETTERS to the editor; *PRINTING; *RELATIONSHIP marketing

• Source: Precision Marketing. 11/21/2003, Vol. 16 Issue 6, p14-15. 2p. 2 Color Photographs.

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Voice of brand must call out from the page.

• Authors : Kitcatt, Paul

Subjects: *DIRECT marketing; *ADVERTISING; *ADVERTISING agencies

• Source: Precision Marketing. 6/2/2006, Vol. 18 Issue 31, p9-9. 1/3p.

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Agencies get paid what they deserve.

• Authors : Andrews, Phil

Subjects: *ADVERTISING agencies; *RELATIONSHIP marketing; *DEADLINESUNITED Kingdom

• Source: Precision Marketing. 6/2/2006, Vol. 18 Issue 31, p12-13. 2p.

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