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Periodical

How marketers get inside your head to stuff your stockings.

Authors : ZMUDA, NATALIE

Subjects: *ADVERTISING & psychology; *SEASONAL markets; *HOLIDAY shopping

Source: Advertising Age. 12/5/2011, Vol. 82 Issue 43, p2-18. 2p.

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Periodical

In times like these, the best bet is Winning Ugly.

Authors : Roberts, Kevin

Subjects: *ADVERTISING agencies; *MARKETING management; *BUSINESS cycle management

Source: Advertising Age. 5/11/2009, Vol. 80 Issue 17, p3-34. 2p.

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Periodical

That's reassuring: As the banks fall, ads mount up.

Authors : Bulik, Beth Snyder ; Parekh, Rupal

Subjects: *FINANCIAL services industry; *FINANCIAL crises; *MARKETING management

Source: Advertising Age. 9/29/2008, Vol. 79 Issue 36, p1-39. 2p.

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Periodical

Financial advertisers need to strike reassuring note.

Authors : Bush, Michael ; Parekh, Rupal; Bulik, Beth Snyder

Subjects: *FINANCIAL services industry; *ADVERTISING agencies; *ADVERTISING & psychology

Source: Advertising Age. 9/22/2008, Vol. 79 Issue 35, p3-61. 2p.

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Periodical

IAA PONDERS FUTURE OF AD INDUSTRY.

Authors : Teinowitz, Ira

Subjects: *BUSINESS forecasting; *ADVERTISING agencies; *ADVERTISING & psychologyINTERNATIONAL Advertising Association (1950- ) INTERNATIONAL Advertising Association (1950- ) INTERNATIONAL Advertising Association (1950- ) 092968940

Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p12-12. 1/9p.

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Periodical

Want to survive in this biz? Don't settle for work that's anything less than great.

Authors : Cleveland, Bart¹

Subjects: *ADVERTISING industry employees; *ADVERTISING agencies; *ADVERTISING & psychology

Source: Advertising Age. 10/29/2007, Vol. 78 Issue 43, p23-23. 1/3p.

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Periodical

Getting under the skin with effective advertising.

Authors : Mitchell, Allan

Subjects: *ADVERTISING & psychology; *ADVERTISING agencies; *CONSUMER psychology

Source: Marketing Week. 11/8/2001, Vol. 24 Issue 39, p34. 2p. 1 Color Photograph.

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Academic Journal

The Function of Advertising And Its Measurements.

Authors : Politz, Alfred

Subjects: *ADVERTISING effectiveness; *ADVERTISING & psychology; *MOTIVATION research (Marketing)

Source: Journal of Advertising. 1975, Vol. 4 Issue 2, p10-12. 3p.

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Academic Journal

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising.

Authors : Bušljeta Banks, Ivana; De Pelsmacker, Patrick

Subjects: ADVERTISING copy; CONSUMER attitudes; ADVERTISING

Source: Journal of Advertising; Summer2014, Vol. 43 Issue 2, p196-209, 14p, 8 Charts

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Academic Journal

Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.

Authors : Duhachek, Adam; Agrawal, Nidhi; Han, DaHee

Subjects: GUILT (Psychology); SHAME; ADVERTISING & psychology

Source: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p928-941, 14p, 2 Color Photographs, 3 Black and White Photographs, 1 Diagram, 2 Charts, 1 Graph

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