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The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

• Authors : Bei, Zhiling; Gielens, Katrijn

Subjects: ELECTRONIC commerce; THIRD-party software; COMMERCE service providers

• Source: Journal of Marketing; Mar2023, Vol. 87 Issue 2, p253-274, 22p, 1 Diagram, 5 Charts, 3 Graphs

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Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.

• Authors : Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J.

Subjects: BRAND loyalty; BRAND choice; CONSUMER preferences

• Source: Psychology & Marketing; Dec2023, Vol. 40 Issue 12, p2539-2558, 20p

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DOMINO'S SAYS EAT PIZZA WHERE YOU WANT: Loyalty push lets consumer be promiscuous.

• Authors : Wohl, Jessica

Subjects: *CUSTOMER loyalty programs; *BRAND choice; *MARKETINGDOMINO'S Pizza Inc.

• Source: Ad Age. 2/4/2019, Vol. 90 Issue 3, p12-12. 1p.

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Tech marketers hope to capitalize on expected increases in IT spending this year but remain careful with their investments.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL marketing; *ECONOMIC recovery; *BRAND choice

• Source: B to B. 2/9/2004, Vol. 89 Issue 2, p19-22. 2p.

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Primal Need.

• Authors : Pennington, April Y.

Subjects: *CHIEF executive officers; *BRAND choice; *CONSUMER preferencesHANLON, Patrick

• Source: Entrepreneur. Feb2006, Vol. 34 Issue 2, p20-20. 1p.

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Guinness 'honest' tack to drive Xmas drinking.

Subjects: *DIRECT mail advertising; *BEER advertising; *DIRECT marketing

• Source: Precision Marketing. 12/3/2004, Vol. 17 Issue 7, p5-5. 1/5p. 1 Black and White Photograph.

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Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.

• Authors : Eggert, Andreas; Steinhoff, Lena; Witte, Carina

Subjects: GIFT giving; BRANDING (Marketing); BRAND choice

• Source: Journal of Marketing; Sep2019, Vol. 83 Issue 5, p115-132, 18p, 1 Diagram, 6 Charts, 2 Graphs

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Consumer-Level Factors Moderating The Success Of Private Label Brands.

• Authors : Batra, Rajeev; Sinha, Indrajit

Subjects: CONSUMER behavior; PURCHASING; BRAND choice

• Source: Journal of Retailing. Summer2000, Vol. 76 Issue 2, p175. 17p. 1 Diagram.

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Time for Tea.

• Authors : Barrett, Jennifer

Subjects: REPUBLIC of Tea Inc.; TEA trade; TEA

• Source: Newsweek. 5/17/2004, Vol. 143 Issue 20, pE22-E22. 2/3p. 1 Color Photograph.

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The Effects of Buyers' Intentions to Learn Price Information on Price Encoding.

• Authors : Mazumdar, Tridib; Monroe, Kent B.

Subjects: BRAND choice; PURCHASING agents; RELATIONSHIP marketing

• Source: Journal of Retailing. Spring90, Vol. 66 Issue 1, p15. 18p.

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