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Subject : brand identification Subject : product management

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Conference

DECODING SPORT CLUB IDENTIFICATION - A MULTI-DIMENSIONAL ANALYSIS.

Authors : Hollstein, Anna Sophie¹ ; von der Wense, Daniel¹; Schade, Michael¹

Subjects: *CONSUMER research; *CONSUMER attitudes; *CONSUMER behavior

Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1004-1007. 4p.

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Conference

Education Full Text (H.W. Wilson)

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Academic Journal

Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior.

Authors : Maison, Dominika; Greenwald, Anthony G.; Bruin, Ralph H.

Subjects: CONSUMER attitudes; BRAND name products; PRODUCT differentiation

Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2004, Vol. 14 Issue 4, p405-415. 11p. 1 Chart.

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Academic Journal

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Authors : Vera-Martínez, Jorge (AUTHOR); Alvarado-Herrera, Alejandro (AUTHOR); Currás-Pérez, Rafael (AUTHOR)

Subjects: CONSUMER attitudes; SOCIAL responsibility of business; CONSUMER psychologyMEXICO

Source: Journal of Global Marketing. Jul/Aug2022, Vol. 35 Issue 3, p193-207. 15p. 1 Diagram, 1 Chart, 1 Graph.

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Academic Journal

Education Full Text (H.W. Wilson)

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Academic Journal

Education Full Text (H.W. Wilson)

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Academic Journal

Education Full Text (H.W. Wilson)

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Periodical

Out of Control.

Authors : Wyner, Gordon A.^1,2

Subjects: *DECISION making in marketing; *CONSUMER attitudes; *CONSUMER behavior

Source: Marketing Management. Jul/Aug2008, Vol. 17 Issue 4, p8-9. 2p. 1 Color Photograph.

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Periodical

The Customer-Brand Relationship.

Authors : Wyner, Gordon A.^1,2

Subjects: *BRAND name products; *CONSUMER attitudes; *PRODUCT management

Source: Marketing Management. Jan/Feb2003, Vol. 12 Issue 1, p6-7. 2p.

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Periodical

Beauty is Where the Heart Is.

Authors : HERICH, DENISE¹

Subjects: *CHARITIES; *CONSUMER attitudes; *SOCIAL responsibility of business

Source: Global Cosmetic Industry. Jan2017, Vol. 185 Issue 1, p30-33. 4p. 3 Color Photographs.

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