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Academic Journal

Hooked on a feeling: The effect of music tempo on attitudes and the mediating role of consumers' affective responses.

Authors : Stewart, Kristin; Koh, Hyeseung Elizabeth

Subjects: ADVERTISING & psychology; EMOTIONAL advertising; MARKETING

Source: Journal of Consumer Behaviour. Nov/Dec2017, Vol. 16 Issue 6, p550-564. 15p.

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Periodical

Ads that irritate may erode trust in advertised brands.

Authors : Bartos, Rena¹

Subjects: *ADVERTISING & psychology; *CONSUMER research; *BRAND imageUNITED States

Source: Harvard Business Review. Jul/Aug1981, Vol. 59 Issue 4, p138-140. 3p.

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Academic Journal

PRODUCT INVOLVEMENT IN THE LINK BETWEEN SKEPTICISM TOWARD ADVERTISING AND ITS EFFECTS.

Authors : FANG-PING CHEN; JUN-DER LEU

Subjects: SKEPTICISM; ADVERTISING effects theory (Communication); PRODUCT placement

Source: Social Behavior & Personality: an international journal. 2011, Vol. 39 Issue 2, p153-159. 7p.

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Periodical

BUY THIS.

Authors : Schäfer, Annette¹

Subjects: *ADVERTISING & psychology; *COGNITIVE neuroscience; *NEUROPSYCHOLOGY research

Source: Scientific American Mind. 2005, Vol. 16 Issue 2, p72-75. 4p. 2 Color Photographs.

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Academic Journal

The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach.

Authors : Dutta-Bergman, Mohan J.; Wells, William D.

Subjects: CONSUMER behavior; CONSUMER preferences; COLLECTIVISM (Social psychology)

Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2002, Vol. 12 Issue 3, p231-242. 12p. 9 Charts.

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Academic Journal

The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contexts.

Authors : Baker, William E.

Subjects: ADVERTISING; ADVERTISING & psychology; BRAND choice

Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2001, Vol. 11 Issue 2, p129-139. 11p. 2 Charts.

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Periodical

The art of seduction.

Authors : Mortimer, Ruth

Subjects: *BRANDING (Marketing); *ADVERTISING & psychology; *CONSUMER preferences

Source: Brand Strategy. Oct2007, Issue 216, p3-3. 2/3p.

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Periodical

How marketers get inside your head to stuff your stockings.

Authors : ZMUDA, NATALIE

Subjects: *ADVERTISING & psychology; *SEASONAL markets; *HOLIDAY shopping

Source: Advertising Age. 12/5/2011, Vol. 82 Issue 43, p2-18. 2p.

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Periodical

In times like these, the best bet is Winning Ugly.

Authors : Roberts, Kevin

Subjects: *ADVERTISING agencies; *MARKETING management; *BUSINESS cycle management

Source: Advertising Age. 5/11/2009, Vol. 80 Issue 17, p3-34. 2p.

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Periodical

That's reassuring: As the banks fall, ads mount up.

Authors : Bulik, Beth Snyder ; Parekh, Rupal

Subjects: *FINANCIAL services industry; *FINANCIAL crises; *MARKETING management

Source: Advertising Age. 9/29/2008, Vol. 79 Issue 36, p1-39. 2p.

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