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Academic Journal

"Pulling back the curtain": Company tours as a customer education tool and effects on pro‐brand behaviors.

Authors : Sun, Xiaochi (AUTHOR); Foscht, Thomas (AUTHOR); Kerschbaumer, René Hubert (AUTHOR)

Subjects: CONSUMERS; MARKETING; CONSUMER goods

Source: Journal of Consumer Behaviour. Nov2022, Vol. 21 Issue 6, p1307-1317. 11p.

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Academic Journal

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring.

Authors : Xu, Minzhe; Yu, Zhihao; Tu, Yanping

Subjects: BUSINESS referrals; WORD of mouth advertising; DISCLOSURE

Source: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p355-370, 16p, 1 Diagram, 1 Chart, 3 Graphs

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Periodical

The Power of Referral.

Authors : TSAI, ANNIE

Subjects: *WORD of mouth advertising; *BUSINESS enterprises; *MARKETING

Source: USA Today Magazine. Mar2016, Vol. 144 Issue 2850, p72-73. 2p.

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Academic Journal

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth.

Authors : Lafreniere, Katherine C.; Moore, Sarah G.; Fisher, Robert J.

Subjects: SWEARING (Profanity); WORD of mouth advertising; PRODUCT reviewsYELP (Web resource)

Source: Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p908-925, 18p, 4 Diagrams, 5 Charts

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Academic Journal

A New Indicator of Success or Challange for Companies: Lost Customer Grade (LCG).

Authors : Şehirli, Mustafa

Subjects: CONSUMERS; CONFIRMATORY factor analysis; BRANDING (Marketing)

Source: Turkish Studies - Economics, Finance, Politics; Mar2024, Vol. 19 Issue 1, p293-305, 13p

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Academic Journal

Influencers and donations: The impact of source and product benefits.

Authors : Cho, Yoon‐Na; Kim, Yuna; Ye, Christine

Subjects: SOCIAL media; FUNDRAISING; INFLUENCER marketing

Source: International Journal of Consumer Studies; Mar2024, Vol. 48 Issue 2, p1-20, 20p

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Academic Journal

A social identity theory perspective on sustainable brand recommendation: The case of professional service providers.

Authors : Stoica, Michael; Hickman, Thomas M.

Subjects: PROFESSIONS; GROUP identity; ENVIRONMENTAL literacy

Source: Journal of Brand Strategy; Winter2023, Vol. 12 Issue 3, p300-318, 19p

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Academic Journal

Will Great Power Come with Great Responsibility Only? A Dual Model of Consumer Power and Negative WOM on Social Media Review Platforms.

Authors : Chen, Caleb Huanyong; Huang, Yilin; Liu, Yang

Subjects: SELF-determination theory; CONSUMERS; RESPONSIBILITY

Source: Journal of Promotion Management; 2023, Vol. 29 Issue 8, p1138-1167, 30p, 6 Charts, 2 Graphs

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Periodical

THE OUTSIDER.

Authors : Wehrum, Kasey

Subjects: BLOGS; BZZAGENT Inc.; BUSINESS planning

Source: Inc.. Dec2006, Vol. 28 Issue 12, p33-35. 3p.

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Periodical

Lies, damn lies, and word of mouth.

Authors : Hofman, Mike

Subjects: WORD of mouth advertising; MARKETING; BZZAGENT Inc.UNITED States UNITED States UNITED States Report Available

Source: Inc.. Apr2006, Vol. 28 Issue 4, p25-27. 3p.

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