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Academic Journal

Relationship Quality and Buyer-Seller interactions in Channels of Distribution.

Subjects: *RELATIONSHIP marketing; *INDUSTRIAL procurement; *MARKETING channels

  • Source: Journal of Business Research. Nov99, Vol. 46 Issue 3, p303-313. 11p. 1 Diagram, 2 Charts, 5 Graphs.

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  • 1-1 of  1 results for "Barton, Chris"