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RED Marketing : Los tres ingredientes de las marcas líderes

• Authors : Greg Creed; Ken Muench

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Consumer Behavior

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Marketing and Consumer Behavior : Concepts, Methodologies, Tools, and Applications

• Authors : Information Resources Management Association

Subjects: Marketing; Consumer behaviorBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / International / Marketing

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Marketinaren oinarriak

• Authors : Kotler, Philip; Armstrong, Gary

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Advertising & Promotion

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Erfolgsfaktoren von Markenallianzen : Analyse aus der Sicht des strategischen Markenmanagements

• Authors : Frank Huber

Subjects: Business; Management science; MarketingBUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Marketing / General

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Ruby Tuesday: New TV ads confront 'same-old' syndrome, casual clutter.

• Authors : Lockyer, Sarah E.

Subjects: *ADVERTISING; *TELEVISION broadcasting; *MARKETINGTENNESSEE; UNITED StatesRUBY Tuesday Inc.

• Source: Nation's Restaurant News. 4/11/2005, Vol. 39 Issue 15, p4-120. 3p.

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Tendencias de tortillas.

Subjects: TORTILLAS; FOOD preferences; STUFFED foods

• Source: Industria Alimenticia. may2015, Vol. 26 Issue 5, p34-35. 2p.

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Exploring How Intangibility Affects Perceived Risk.

• Authors : Laroche, Michel; McDougall, Gordon H. G.; Bergeron, Jasmin

Subjects: RISK perception; CONSUMERS; CONSUMER attitudes

• Source: Journal of Service Research; May2004, Vol. 6 Issue 4, p373-389, 17p

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MARKETING YELLOW PAGES.

Subjects: MARKETING

• Source: Marketing News; 12/21/1992, Vol. 26 Issue 26, preceding p1-M418, 521p

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