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Affluent in Spanish: From tennis to tequila, Latinos are going upscale.

• Authors : Lafuente, Delia de

Subjects: *HISPANIC American consumers; *ADVERTISING; *MASS mediaUNITED States

• Source: Adweek. 7/14/2008, Vol. 49 Issue 23, p26-28. 3p. 3 Color Photographs.

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Sign of the Times.

• Authors : de Lafuente, Della

Subjects: *HISPANIC American consumers; *DISPLAY advertising; *MARKETINGZIPCAST (Company) ; ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) BUD; TECATE Industries Inc. TECATE Industries Inc. TECATE Industries Inc. 001555320

• Source: Adweek. 4/7/2008, Vol. 49 Issue 12, special section p4-5. 2p.

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Transcultural marketing no longer an afterthought.

• Authors : Faura, Juan¹

Subjects: *MARKETING; *HISPANIC American consumers; *CONSUMERS

• Source: Marketing News. 01/04/99, Vol. 33 Issue 1, p16-22. 2p.

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Brands respond to today's diverse population.

Subjects: *COSMETICS industry; *HISPANIC American consumers; *MULTICULTURALISM in advertisingUNITED States

• Source: Chain Drug Review. 11/20/2017, Vol. 39 Issue 18, p25-26. 2p.

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Home retailers cross marketing border.

• Authors : Lillo, Andrea

Subjects: *RETAIL industry; *HISPANIC American consumers; *MARKETINGNEW York (State); NEW York (N.Y.); UNITED States

• Source: Home Textiles Today. 8/27/2001, Vol. 22 Issue 50, p1. 2p. 2 Color Photographs, 1 Chart.

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CAN TRANSLATE.

• Authors : Swedberg, Jamie

Subjects: *CREDIT unions; *HISPANIC American consumers; *MINORITY consumers

• Source: Credit Union Management. Oct2004, Vol. 27 Issue 10, p18-22. 4p.

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Diversity efforts more segmented, focused in 2004.

• Authors : Vence, Deborah L.

Subjects: *MARKETING; *HISPANIC American consumers; *CONSUMERSUNITED StatesERLICH Transcultural Consultants (Company)

• Source: Marketing News. 1/15/2004, Vol. 38 Issue 1, p17-19. 2p. 1 Illustration.

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Claim That Tune.

• Authors : de Lafuente, Della

Subjects: *MARKETING strategy; *HISPANIC American consumers; *BRAND imageSPRINT Corp. SPRINT Corp. SPRINT Corp. 006942395 ; YAHOO! Inc. YAHOO! Inc. YAHOO! Inc. YHOO; MTV Networks

• Source: Brandweek. 1/14/2008, Vol. 49 Issue 2, special section p1-3. 3p.

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Talk to the BRAND.

• Authors : Stilson, Janet

Subjects: *MARKET penetration; *HISPANIC American consumers; *PRODUCT placement in mass mediaMTV Networks

• Source: Brandweek. 3/19/2007, Vol. 48 Issue 12, pMyM1-MyM4. 3p.

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Marketing to Hispanics.

• Authors : Westlund, Richard

Subjects: *HISPANIC American consumers; *BRANDING (Marketing); *ADVERTISINGUNITED States

• Source: Adweek. 11/30/2009, Vol. 50 Issue 42, pHM1-HM5. 3p.

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