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Education Full Text (H.W. Wilson)

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Library Literature & Information Science Index (H.W. Wilson)

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Literary festivals, library style: libraries can use literary festivals to secure their role as the ultimate connection among readers, authors, and books

• Authors : Dempsey, Beth

• Source: Library Journal. Feb 15, 2005, Vol. 130 Issue 3, p28, 4 p.

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Branding brief: Red Central to create branding for festival.

Subjects: *MARKETING; LITERARY festivals; CHILDREN'S literatureRED Central (Company)WILSON, Jacqueline, 1945-

• Source: Marketing (00253650). 8/8/2007, p51-51. 1p.

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It's all talk: skip the corporate literary festivals and root out the gems

• Authors : Elmhirst, Sophie

• Source: New Statesman (1996). May 14, 2012, Vol. 141 Issue 5105, p54, 2 p.

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Book Convention Invites Actual Readers.

• Authors : Trachtenberg, Jeffrey A.

Subjects: *MARKETING; *PUBLISHING; LITERARY festivalsGRISHAM, John, 1955-

• Source: Wall Street Journal (Online). 5/27/2014, p1-1. 1p.

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The power of Schama.

• Authors : McCormick, Aislinn

Subjects: Rough Crossings: Britain, the Slaves & the American Revolution (Book); Marketing; Sales promotion

• Source: Bookseller. 6/9/2006, Issue 5233, p28-29. 2p. 1 Color Photograph, 1 Chart.

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IDEAS CALENDAR.

Subjects: *SPECIAL events; *CONFERENCES & conventions; *MARKETINGUNITED States

• Source: Wall Street Journal - Eastern Edition. 10/9/2010, Vol. 256 Issue 85, pC13. 0p. 5 Black and White Photographs.

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LOVE YOUR LOCAL BOOKSHOP.

• Authors : Neill, Graeme

Subjects: Booksellers & bookselling; Independent bookstores; Bookstores

• Source: Bookseller. 8/10/2007, Issue 5293, p24-24. 1p.

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Don't believe the hype, word of mouth is marketing's holy grail.

• Authors : Higham, Nick

Subjects: *MARKETING; *WORD of mouth advertising; *WORD-of-mouth communication

• Source: Marketing Week. 6/9/2005, Vol. 28 Issue 23, p27-27. 1p.

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