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  • 1-4 of  4 results for ""Spangenberg, Eric""

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Academic Journal

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude.

Subjects: CONSUMER attitude research; BRAND choice; CONSUMER preferences research

  • Source: Journal of Marketing Research (JMR); Aug2003, Vol. 40 Issue 3, p310-320, 11p, 1 Diagram, 4 Charts, 2 Graphs

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Academic Journal

Option Framing and Product Feature Recommendations: Product Configuration and Choice.

Subjects: CUSTOMIZATION; PRODUCT design; CONSUMER behavior research

  • Source: Psychology & Marketing; Dec2013, Vol. 30 Issue 12, p1053-1061, 9p, 1 Chart, 2 Graphs

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Conference

Measuring the Hedonic and Utilitarian Dimensions of Attitude: A Generally Applicable Scale.

Subjects: *CONSUMER research; *MATHEMATICAL models of consumer attitudes; *CONSUMER attitudes

  • Source: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p235-241. 7p.

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Academic Journal

Améliorer l'environnement du magasin: les signaux olfactifs affectent-ils les evaluations et les comportements?

Subjects: *EXECUTIVES; *RETAIL stores; *COMPETITIVE advantage in business

  • Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1996, Vol. 11 Issue 4, p71-91. 21p. 4 Charts.

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  • 1-4 of  4 results for ""Spangenberg, Eric""