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Education Full Text (H.W. Wilson)

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Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior.

• Authors : Maison, Dominika; Greenwald, Anthony G.; Bruin, Ralph H.

Subjects: CONSUMER attitudes; BRAND name products; PRODUCT differentiation

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2004, Vol. 14 Issue 4, p405-415. 11p. 1 Chart.

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Out of Control.

• Authors : Wyner, Gordon A.^1,2

Subjects: *DECISION making in marketing; *CONSUMER attitudes; *CONSUMER behavior

• Source: Marketing Management. Jul/Aug2008, Vol. 17 Issue 4, p8-9. 2p. 1 Color Photograph.

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The Customer-Brand Relationship.

• Authors : Wyner, Gordon A.^1,2

Subjects: *BRAND name products; *CONSUMER attitudes; *PRODUCT management

• Source: Marketing Management. Jan/Feb2003, Vol. 12 Issue 1, p6-7. 2p.

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Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and foreign brands.

• Authors : Vranešević, Tihomir¹ (AUTHOR); Perić, Nenad² (AUTHOR)

Subjects: *CONSUMER attitudes; *PRODUCT management; *BRAND name productsSERBIA; CROATIA

• Source: Economic Research-Ekonomska Istrazivanja. Dec2020, Vol. 33 Issue 1, p68-86. 19p.

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When endorsers behave badly: consumer self-expression and negative meaning transfer.

• Authors : Breberina, Jovica¹ (AUTHOR); Shukla, Paurav² (AUTHOR); Rosendo-Rios, Veronica³ (AUTHOR)

Subjects: *CONSUMER attitudes; *HOUSE brands; *BRANDING (Marketing)

• Source: International Journal of Advertising. May2022, Vol. 41 Issue 4, p771-795. 25p. 1 Chart, 5 Graphs.

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TOO FAR AND AWAY? THE EFFECT OF SOCIAL NARRATIVE VIDEOS ON BRAND AND REAL-WORLD ATTITUDES.

• Authors : Milfeld, Tyler¹ ; Flint, Daniel J.¹

Subjects: *PRODUCT management; *CONSUMER attitudes

• Source: AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p843-846. 4p.

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Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations.

• Authors : Jing Wang; Wyer Jr., Robert S.

Subjects: CONSUMER attitudes; CONSUMER preferences; JUDGMENT (Psychology)

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2002, Vol. 12 Issue 4, p327-340. 14p. 5 Charts.

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Perceived Risk In Buying Products Made Abroad By American Firms.

• Authors : Hampton, Gerald M.¹

Subjects: *CONSUMER attitudes; *PRODUCT management; *BRAND choiceUNITED States

• Source: Journal of the Academy of Marketing Science. 1977 Supplement, Vol. 5 Issue 4, p45-48. 4p. 2 Charts.

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An Attitude Model for the Study of Brand Preference.

• Authors : Bass, Frank M.¹; Talarzyk, W. Wayne²

Subjects: *CONSUMER attitudes; *BRAND choice; *CONSUMER preferences

• Source: Journal of Marketing Research (JMR). Feb1972, Vol. 9 Issue 1, p93-96. 4p. 3 Charts.

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