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Conference

Experiential Marketing and Purchase Intention of Ecotourism Experiences: Z-Generation Case.

Subjects: RELATIONSHIP marketing; ECOTOURISM; LOYALTY

  • Source: Proceedings of the International Conference on Tourism Research (ICTR); 2024, p270-279, 10p

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Academic Journal

Experiential consumption dimensions and pro-environment behaviour by Gen Z in nature-based tourism: a Chinese perspective.

Subjects: GREEN behavior; CONSUMER behavior; YOUNG adultsCHINA

  • Source: Tourism Review; 2024, Vol. 79 Issue 4, p877-902, 26p

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Academic Journal

Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants.

Subjects: CUSTOMER lifetime value; TRUST; SATISFACTIONJORDAN; MIDDLE East

  • Source: TQM Journal; 2023, Vol. 35 Issue 8, p2526-2546, 21p

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Academic Journal

Moderating Role of Consumers' Attachment Style on Post-Recovery Satisfaction Behavior.

Subjects: ATTACHMENT behavior; SATISFACTION; CUSTOMER retention

  • Source: Journal of Relationship Marketing; Oct-Dec2023, Vol. 22 Issue 4, p354-380, 27p, 1 Diagram, 3 Charts, 4 Graphs

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Academic Journal

The Influence of Experiential Marketing on Customer Satisfaction and Loyalty.

Subjects: CUSTOMER satisfaction; RELATIONSHIP marketing; CUSTOMER loyalty

  • Source: Journal of Promotion Management. Oct2022, Vol. 28 Issue 7, p994-1018. 25p. 2 Diagrams, 3 Charts.

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Academic Journal

A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019).

Subjects: BIBLIOMETRICS; RELATIONSHIP marketing; SERVICE economy

  • Source: Journal of Relationship Marketing. Oct-Dec2022, Vol. 21 Issue 4, p324-351. 28p. 7 Diagrams, 10 Charts, 5 Graphs, 1 Map.

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Academic Journal

Sticking with your university: the importance of satisfaction, trust, image, and shared values.

Subjects: UNIVERSITY & college alumni; SATISFACTION; TRUST

  • Source: Studies in Higher Education. Dec2017, Vol. 42 Issue 12, p2178-2194. 17p.

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Academic Journal

Critical incidents and dissatisfaction in B2B relationships: an appraisal theory analysis.

Subjects: CRITICAL incident technique; SATISFACTION; CONSUMERS

  • Source: Journal of Business & Industrial Marketing; 2023, Vol. 38 Issue 7, p1574-1586, 13p

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Academic Journal

Relational Benefits on Customer Satisfaction: Sharia Empirical Study in Indonesia.

Subjects: ISLAMIC finance; CUSTOMER satisfaction; ISLAMIC lawJAWA Timur (Indonesia)

  • Source: Utopia y Praxis Latinoamericana. 2021 Extra 1, Vol. 26, p312-320. 9p.

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Academic Journal

THE INFLUENCE OF CUSTOMER RELATIONSHIP MARKETING STRATEGY ON STUDENT SATISFACTION AT SMP IT RAHMANIYAH IN CIBINONG - BOGOR REGENCY.

Subjects: RELATIONSHIP marketing; SATISFACTION; MARKETING strategyJAWA Barat (Indonesia)

  • Source: Journal of Economics, Technology & Business / Jurnal Ekonomi Teknologi & Bisnis (JETBIS); Jun2023, Vol. 2 Issue 6, p449-457, 9p

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  • 1-10 of  285 results for ""RELATIONSHIP marketing""