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Academic Journal

Opportunities for Advancing Relationship Marketing and Social Media Research.

Authors : Achen, Rebecca M.

Subjects: SOCIAL media in marketing; RELATIONSHIP marketing; SOCIAL media

Source: International Journal of Sport Communication; Sep2023, Vol. 16 Issue 3, p328-334, 7p

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Academic Journal

Social Media Scholarship in Sport Studies and College Athletes' Name, Image, and Likeness Opportunities.

Authors : Kian, Edward M.; Zimmerman, Matthew

Subjects: COLLEGE athletes; ATHLETIC scholarships; SOCIAL mediaNATIONAL Collegiate Athletic Association

Source: International Journal of Sport Communication; Sep2023, Vol. 16 Issue 3, p321-327, 7p

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Academic Journal

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Authors : Ju, Naan; Kim, Terry; Im, Hyunjoo

Subjects: DIGITAL technology; SELF-expression; VIRTUAL communications

Source: Fashion & Textiles (2198-0802); 3/15/2024, Vol. 11 Issue 1, p1-27, 27p

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Academic Journal

The bittersweet of consumer–human brand relationships in the social media context.

Authors : Honora, Andreawan; Memar Zadeh, Maryam; Haggerty, Nicole

Subjects: CONSUMER behavior; HUMAN brands (Marketing); SOCIAL media

Source: Psychology & Marketing; Mar2024, Vol. 41 Issue 3, p547-574, 28p

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Academic Journal

Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java).

Authors : Istikhoroh, Siti¹ (AUTHOR) ; Moeljadi² (AUTHOR); Sudarma, Made² (AUTHOR)

Subjects: *INTELLECTUAL capital; *SOCIAL media in education; *SOCIAL marketingPAPUA (Indonesia)

Source: Cogent Business & Management. Jan 2021, Vol. 8 Issue 1, p1-38. 38p.

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Academic Journal

Can destination image be ascertained from social media? An examination of Twitter hashtags.

Authors : Nautiyal, Rajesh; Albrecht, Julia N; Carr, Anna

Subjects: SOCIAL media; PLACE marketing; TAGS (Metadata)RISHIKESH (India)X Corp.

Source: Tourism & Hospitality Research; Oct2023, Vol. 23 Issue 4, p578-593, 16p

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Academic Journal

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review.

Authors : Bryła P; Department of International Marketing and Retailing, Faculty of International and Political Studies, University of Lodz, Narutowicza 59a, 90-131 Lodz, Poland.; Chatterjee S

Subjects: Social Media*; Humans ; Marketing/Marketing/Marketing/methods

Source: International journal of environmental research and public health [Int J Environ Res Public Health] 2022 Dec 11; Vol. 19 (24). Date of Electronic Publication: 2022 Dec 11.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601

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Academic Journal

How social media use enhances salesperson performance.

Authors : Franck, Romain; Damperat, Maud

Subjects: SOCIAL media; SALES personnel; RELATIONSHIP quality

Source: Journal of Business & Industrial Marketing; 2023, Vol. 38 Issue 8, p1720-1737, 18p

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Periodical

Business BLOGS That Work.

Authors : Satterfield, Mark

Subjects: *BLOGS; *SOCIAL media; *RELATIONSHIP marketing

Source: Home Business Magazine: The Home-Based Entrepreneur's Magazine. Nov/Dec2014, Vol. 21 Issue 6, p28-29. 2p.

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Academic Journal

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.

Authors : Rizky, Muhammad; Yuliati, Lilik Noor; Hasanah, Nur

Subjects: SOCIAL media in marketing; BRAND loyalty; STRUCTURAL equation modeling

Source: Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen; May2023, Vol. 9 Issue 2, p658-670, 13p

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