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Academic Journal

Understanding East Asian consumers' responses to inclusive beauty products in advertising.

Subjects: *CONSUMER behavior; *PRODUCT advertising; *MARKETINGSOUTH Korea; CHINA

  • Source: International Journal of Advertising. Jul2023, Vol. 42 Issue 5, p868-889. 22p. 1 Color Photograph, 1 Diagram, 3 Graphs.

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  • 1-2 of  2 results for ""Oh, Ga-Eun""