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The impact of value-related crises on price and product-performance elasticities.

• Authors : Kübler, Raoul V.; Langmaack, Michael; Albers, Sönke

• Source: Journal of the Academy of Marketing Science. 2020, Vol. 48, Issue 4, pages. 19

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Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness.

• Authors : Koschate-Fischer, Nicole; Hoyer, Wayne D.; Stokburger-Sauer, Nicola E.

• Source: Journal of the Academy of Marketing Science. 2018, Vol. 46, Issue 3, pages. 21

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Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes.

• Authors : Homburg, Christian; Hoyer, Wayne D.; Fassnacht, Martin

Subjects: RETAIL industry research; BUSINESS planning; FINANCIAL performanceGERMANY; UNITED States

• Source: Journal of Marketing; Oct2002, Vol. 66 Issue 4, p86-101, 16p, 2 Diagrams, 1 Chart

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Identifying global and culture-specific dimensions of humor in advertising: A multinational...

• Authors : Alden, Dana L.; Hoyer, Wayne D.; Chol Lee

Subjects: WIT & humor in advertising; COMMUNICATION & culture; TELEVISION advertisingUNITED States; KOREA; THAILAND

• Source: Journal of Marketing; Apr93, Vol. 57 Issue 2, p64, 12p, 6 Charts

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Market Mavens and Opinion Leaders: Are They the Same or Different?

• Authors : Stokburger-Sauer, Nicola E.¹; Hoyer, Wayne D.²

Subjects: *SPECIALISTS; *CONSUMER behavior; *CONSUMERSGERMANY

• Source: Advances in Consumer Research - European Conference Proceedings. 2008, Vol. 8, p343-344. 2p.

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