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BOOZE ADS: THERE GO THE CREATIVE JUICES.

• Authors : Khermouch, Gerry

Subjects: *TELEVISION advertising; *MARKETING; *BUSINESS forecastingDIAGEO PLC DIAGEO PLC DIAGEO PLC DEO

• Source: BusinessWeek. 1/21/2002, Issue 3766, p52-52. 1p. 1 Color Photograph.

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WHISKY BUSINESS: HERE'S MUD IN YOUR EYE, DAD.

• Authors : Kiley, David

Subjects: *ADVERTISING campaigns; *MARKETING; WHISKEYCANADIAN Club Import Co. ; ENERGY BBDO Inc. ; BEAM Global Spirits & Wine Inc.ROLLING Stone (Periodical)

• Source: BusinessWeek. 11/5/2007, Issue 4057, p015-015. 1p.

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WHY MADD IS MAD AT BUD.

• Authors : Palmer, Ann Therese

Subjects: ALCOHOLIC beverage advertisingUNITED StatesANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) BUD; MOTHERS Against Drunk Driving (Organization)

• Source: BusinessWeek. 05/11/98, Issue 3577, p6-6. 1/4p. 1 Color Photograph.

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UNITED COLORS OF MILLER.

• Authors : Melcher, Richard

Subjects: *CULTURE; *MARKETING; ALCOHOLIC beverage advertisingMILLER Brewing Co. MILLER Brewing Co. MILLER Brewing Co. 036970809

• Source: BusinessWeek. 05/19/97, Issue 3527, p96-96. 1p. 1 Color Photograph.

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HOW BIG LIQUOR TAKES AIM AT TEENS.

• Authors : Leonhardt, David

Subjects: *LIQUOR industry; ALCOHOLIC beverage advertising; RESTRICTIONSUNITED StatesMEDIAMARK Research Inc.

• Source: BusinessWeek. 05/19/97, Issue 3527, p92-92. 1p. 2 Color Photographs.

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SPIKING THE BOOZE BUSINESS.

• Authors : Khermouch, Gerry; Capell, Kerry

Subjects: ALCOHOLIC beverage industry; MARKETING strategy; ALCOHOLIC beverage advertisingUNITED StatesDIAGEO PLC...

• Source: BusinessWeek; 5/19/2003, Issue 3833, p77-78, 2p, 2 Color Photographs

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WHY ZIMA FADED SO FAST.

• Authors : Melcher, Richard A.

Subjects: ALCOHOLIC beverages; ALCOHOLIC beverage industry; ALCOHOLIC beverage advertisingCOORS Brewing Co.

• Source: BusinessWeek; 3/10/97, Issue 3517, p110-114, 2p, 3 Color Photographs, 1 Graph

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Hiram Walker: A move into rum fills a major product gap.

Subjects: INVESTMENTS; RUM; RUM industryHIRAM Walker-Gooderham & Worts Ltd.; BACARDI Corp.

• Source: BusinessWeek; 4/24/1978, Issue 2531, p92-93, 2p

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Vodka becomes the top seller.

Subjects: LIQUOR industry; VODKA; WHISKEYUNITED States

• Source: BusinessWeek; 3/22/1976, Issue 2424, p146-149, 2p

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IT'S ENOUGH TO DRIVE THE DISTILLERS TO DRINK.

• Authors : Wiltz, Teresa Y.

Subjects: ALCOHOLIC beverage advertising; LEGISLATIVE bills; ALCOHOLIC beverage taxUNITED States

• Source: BusinessWeek; 6/25/90, Issue 3166, p98-99, 2p, 3 Black and White Photographs, 3 Charts

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