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Academic Journal

Marketing communications for seaports: a matter of survival and growth.

Subjects: *BUSINESS communication; *MARKETING; *TERMINALS (Transportation)AUSTRALIA

  • Source: Maritime Policy & Management. Apr2007, Vol. 34 Issue 2, p151-168. 18p. 2 Charts.

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Academic Journal

EXPLORING THE DIMENSIONS OF PROACTIVITY WITHIN ADVERTISING AGENCY--CLIENT RELATIONSHIPS.

Subjects: ADVERTISING agencies; ADVERTISING; MARKETINGAUSTRALIA

  • Source: Journal of Advertising; Winter2007, Vol. 36 Issue 4, p49-60, 12p, 1 Chart

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Periodical

Savvy CEOs are key to comms gaining boardroom ground.

Subjects: *MARKETING; *CHIEF executive officers; *BUSINESS communicationAUSTRALIA

  • Source: Media: Asia's Media & Marketing Newspaper. 7/11/2003, p13. 1/3p. 1 Color Photograph.

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Academic Journal

The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia.

Subjects: JOB advertising; CLASSIFIED advertising; EMPLOYEE recruitmentAUSTRALIA

  • Source: Journal of Marketing Education; Aug2017, Vol. 39 Issue 2, p82-93, 12p

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Academic Journal

Willingness to pay for midwife-endorsed product: An Australian best–worst study.

Subjects: CONSUMER attitudes; COMMERCIAL product evaluation; DECISION makingAUSTRALIA

  • Source: Health Marketing Quarterly; Jan-Mar2016, Vol. 33 Issue 1, p1-14, 14p

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Academic Journal

Re-Building a Damaged Corporate Reputation: How the Australian Wheat Board (AWB) Overcame the Damage of the UN 'Oil For Food' Scandal to Successfully Reintegrate into the Australian Wheat Marketing Regulatory Regime.

Subjects: CORPORATE image; MARKETING; CRISIS communicationAUSTRALIAAUSTRALIAN Wheat Board Ltd.; UNITED Nations

  • Source: Corporate Reputation Review; Jun2013, Vol. 16 Issue 2, p118-130, 13p

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Academic Journal

Recruitment Ad Analysis Offers New Opportunities to Attract GPs to Short-Staffed Practices.

Subjects: ADVERTISING; CONCEPTUAL structures; CONTENT analysisAUSTRALIA

  • Source: Health Marketing Quarterly; Apr-Jun2013, Vol. 30 Issue 2, p144-161, 18p, 2 Charts

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Periodical

The new healthcare advertising agency.

Subjects: *ADVERTISING agencies; *MEDICAL care; *ADVERTISING lawsAUSTRALIA

  • Source: B&T Weekly. 5/21/2004, Vol. 54 Issue 2472, p23-23. 1/2p. 1 Black and White Photograph.

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Academic Journal

Advertising Education in Australia.

Subjects: STUDY & teaching of advertising; PROFESSIONAL employees; VOCATIONAL educationAUSTRALIA

  • Source: Journal of Marketing Education; Dec2009, Vol. 31 Issue 3, p264-274, 11p

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Academic Journal

Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity.

Subjects: *CORPORATE image; *MARKETING; *SOCIAL responsibility of businessAUSTRALIA

  • Source: International Journal of Business Communication. Apr2023, Vol. 60 Issue 2, p656-677. 22p. 4 Charts.

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  • 1-10 of  19 results for ""BUSINESS communication""