Search Results

Impact of Pre-Purchase Emotional State on Information Search and Evaluation: An Empirical Study on Automobile Consumers in India.

• Authors : Baishya, Sikha Rani; Choudhury, Smritishikha

Subjects: EMOTIONAL state; CONSUMERS; AUTOMOBILE purchasingINDIA

• Source: IUP Journal of Brand Management; Sep2023, Vol. 20 Issue 3, p5-26, 22p

Record details

Impact Of Influenecr Marketing On Consumer Purchase Intention Towards Sustainable Apparels.

• Authors : Shravya, Seereddi

Subjects: CONSUMER behavior; SUSTAINABLE fashion; MARKETINGINDIA

• Source: Journal of Positive School Psychology; 2022, Vol. 6 Issue 11, p329-344, 16p

Record details

Effectiveness and Impact of Social Media Marketing on Consumer Buying Behaviour and Perceived Service Quality for Restaurants and Food Outlets in Pune.

• Authors : Arya, Prashant

Subjects: SOCIAL media in marketing; CONSUMER behavior; SOCIAL media in educationPUNE (India); INDIA

• Source: ATITHYA: A Journal of Hospitality; 2022, Vol. 8 Issue 2, p31-46, 16p

Record details

Cleanups, confidence, and cosmetics: Marketing beauty in India.

• Authors : Pathak, Gauri; Nichter, Mimi

Subjects: CONSUMER behavior; COSMETOLOGY; CONSUMER preferencesINDIA

• Source: Journal of Consumer Culture; Aug2021, Vol. 21 Issue 3, p411-431, 21p

Record details

A study on understanding future of Artificial Intelligence in the various functions of marketing.

• Authors : Patil, Vaibhav; Padale, Tushar; Waghmare, Ganesh

Subjects: ARTIFICIAL intelligence; MARKETING; CONSUMER behaviorINDIA

• Source: Turkish Online Journal of Qualitative Inquiry; 2021, Vol. 12 Issue 6, p2008-2025, 18p

Record details

Gender-based differences in consumer decision-making styles: implications for marketers.

• Authors : Mehta, Ritu

Subjects: CONSUMER behavior; BRAND loyalty; SOCIOCULTURAL theoryINDIA

• Source: Decision (0304-0941); Sep2020, Vol. 47 Issue 3, p319-329, 11p

Record details

Emerging Products and Demographic Transition: A Case of Pet Foods.

• Authors : Bhakat, Ravi Shankar

Subjects: PET food; CONSUMER behavior; SUPERMARKETSINDIA

• Source: Jaipuria International Journal of Management Research; Jul-Dec2019, Vol. 5 Issue 2, p48-52, 5p

Record details

Local Branding in a Foreign Product Category in an Emerging Market.

• Authors : Eckhardt, Giana M.

Subjects: CONSUMERS; BRANDING (Marketing); BRAND name productsINDIA

• Source: Journal of International Marketing; 2005, Vol. 13 Issue 4, p57-79, 23p, 1 Chart

Record details

Customers' Attitude Towards Shopping Malls: : Does Gender Matter?

• Authors : Swadia, Bhavik U.; Patel, Jaimin

Subjects: SHOPPING malls; CONSUMER behavior; RETAIL industryINDIA

• Source: Indian Journal of Public Health Research & Development; Dec2018, Vol. 9 Issue 12, p1963-1966, 4p

Record details

CASE STUDY: Rethinking the Customer Experience in India.

Subjects: CUSTOMER experience; CONSUMER behavior; MEN'S clothingINDIA

• Source: CSP; Sep2022, Vol. 33 Issue 10, Special Section p13-15, 3p

Record details