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Academic Journal

Divergent Effects of Budgeting for Gifts versus Personal Purchases.

Subjects: HOUSEHOLD budgets; GIFTS; PURCHASING

  • Source: Journal of Consumer Research; Oct2023, Vol. 50 Issue 3, p576-596, 21p, 1 Diagram, 1 Chart, 3 Graphs

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Academic Journal

Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments.

Subjects: ONLINE shopping; CONSUMER preferences; FASHION

  • Source: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p665-686, 22p, 2 Diagrams, 9 Charts, 4 Graphs

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Academic Journal

Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value.

Subjects: CUSTOMER lifetime value; CONSUMER preferences; CONSUMERS

  • Source: Journal of Management Information Systems; 2023, Vol. 40 Issue 2, p470-502, 33p, 2 Diagrams, 8 Charts, 4 Graphs

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Academic Journal

Investigating the effects of customer traits on preference for last‐mile delivery service attributes: When the product introduces a task.

Subjects: DELIVERY of goods; CONSUMER preferences; THIRD-party logisticsUNITED States

  • Source: Transportation Journal (Pennsylvania State University Press); Spring2024, Vol. 63 Issue 2, p127-151, 25p

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Academic Journal

EXPLORING THE IMPACT OF MARKETING MIX ON CONSUMER PURCHASING DECISIONS AND CONSUMER SATISFACTION: CASE STUDY OF FRIED SHALLOTS IN MALANG CITY.

Subjects: CUSTOMER satisfaction; CONSUMER behavior; SHALLOT

  • Source: Eduvest: Journal Of Universal Studies; Mar2024, Vol. 4 Issue 3, p1147-1160, 14p

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Academic Journal

UNDERSTANDING REFERENCE POINTS TO MAKE PURCHASE DECISIONS: OVERVIEW, PHASES, AND TIME-FEATURES.

Subjects: CONSUMER behavior; PURCHASING; DECISION making

  • Source: Marketing Science & Inspirations; 2023, Vol. 18 Issue 4, p2-13, 12p

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Academic Journal

A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions.

Subjects: WARRANTY; DECISION making; PURCHASING

  • Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p641-658, 18p, 7 Charts, 4 Graphs

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Academic Journal

Managing presales with two payments and return policy when consumers are time‐inconsistent.

Subjects: PRODUCT returns; CONSUMERS; CONSUMER preferences

  • Source: Production & Operations Management; Nov2023, Vol. 32 Issue 11, p3594-3613, 20p

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Academic Journal

Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms.

Subjects: ONLINE shopping; PRODUCT quality; WILLINGNESS to pay

  • Source: Humanities & Social Sciences Communications; 11/1/2023, Vol. 10 Issue 1, p1-10, 10p

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Academic Journal

Consumers' Preferences towards Bread Characteristics Based on Food-Related Lifestyles: Insights from Slovenia.

Subjects: BREAD; CONSUMER preferences; BUCKWHEATSLOVENIA

  • Source: Foods; Oct2023, Vol. 12 Issue 20, p3766, 18p

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  • 1-10 of  591 results for ""CONSUMER preferences""