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Language : english Publication : advertising age Subject : marketing research Filter by : Subject

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Periodical

P&G kisses up to the boss: consumers.

Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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Periodical

Data show affluence of gay market.

Authors : Wilke, Michael

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Periodical

Researchers flail as public cuts the cord.

Authors : Cuneo, Alice Z.

Subjects: TELECOMMUNICATION; MARKETING research; CONSUMERSUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p3-52. 2p.

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Periodical

Best Buy says blast is based on research.

Authors : ZMUDA, NATALIE

Subjects: BEST Buy Co. Inc.; MARKETING management; ADVERTISING media planning

Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p3-18. 2p.

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Periodical

DoubleClick forms consumer-tracking unit.

Authors : Snyder, Beth

Subjects: *CONSUMERS; *MARKETING researchDOUBLECLICK Inc.ROSENBLATT, David

Source: Advertising Age. 10/5/1998, Vol. 69 Issue 40, p50-50. 1/3p.

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Periodical

Who's Asian and what it means for marketers.

Authors : Imada, Bill¹

Subjects: *ASIAN American consumers; *TARGET marketing; *MARKETING researchUNITED States

Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p19-19. 3/5p.

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Periodical

Video games unveil feminine side.

Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *VIDEO game industry; *MARKETING researchUBISOFT Inc.

Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS10-S10. 1p. 1 Color Photograph.

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Periodical

EDITOR'S NOTE.

Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *CONSUMER behaviorUNITED States

Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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Periodical

Reliable research data difficult to gather, analyze.

Authors : Wilke, Michael

Subjects: *GAY consumers; *MARKETING research

Source: Advertising Age. 8/4/1997, Vol. 68 Issue 31, p11-11. 1/3p.

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Periodical

Sponsors of Games show boost to image.

Authors : Emmons, Sasha

Subjects: *CONSUMERS; *MARKETING research; *ADVERTISINGCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

Source: Advertising Age. 7/15/1996, Vol. 67 Issue 29, p26-26. 1/5p.

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