Search Results

MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: *MARKETING; *CONSUMERS; *JARGON (Terminology)LUMASCAPE (Company)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

Record details

CATCHING CONSUMERS IN THE CONTENT NET; Nobody, it seems, wants to see your ads. They are blocking them and thumbing their collective noses at your messages at every turn. Enter content--the industry's plan to reel them in. But can content really save advertising? Let's debate.

• Source: Advertising Age. 2015, Vol. 86, Issue 19.

Record details

HITS & MISSES.

Subjects: *RETAIL industry; *CONSUMERS; *ADVERTISINGUNITED StatesGENERAL Motors Co....

• Source: Advertising Age. 10/27/2014, Vol. 85 Issue 22, p0003-0003. 1p.

Record details

China's marketing potential is vast--and it's unstoppable.

• Authors : Crain, Rance

Subjects: *CONSUMER attitudes; *ADVERTISING; *MARKETINGCHINA

• Source: Advertising Age. 9/20/2004, Vol. 75 Issue 38, p28-28. 1/3p. 1 Color Photograph.

Record details

Behavioral targeting might scare consumers less if we did better job explaining it.

• Authors : KLAASSEN, ABBEY

Subjects: *INTERNET advertising; *ADVERTISING; *ADVERTISING effectiveness

• Source: Advertising Age. 10/17/2011, Vol. 82 Issue 37, p46-46. 1/2p.

Record details

What brand marketers can learn from election: Loyalty is built by delivering on a clear promise.

• Authors : CRAIN, RANCE

Subjects: *MARKETING; *ADVERTISING; *ELECTIONSUNITED States

• Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p13-13. 3/5p.

Record details

Sponsors of Games show boost to image.

• Authors : Emmons, Sasha

Subjects: *CONSUMERS; *MARKETING research; *ADVERTISINGCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/15/1996, Vol. 67 Issue 29, p26-26. 1/5p.

Record details

Voted & Quoted.

Subjects: *CONSUMERS; *ADVERTISING; *MARKETINGUNITED States

• Source: Advertising Age. 5/3/2004, Vol. 75 Issue 18, p32-32. 1/5p.

Record details

The language everyone speaks.

• Authors : Rubel, Steve¹

Subjects: *CONSUMERS; *TECHNOLOGY; *TEAMS in the workplace

• Source: Advertising Age. 7/10/2006, Vol. 77 Issue 28, p36-36. 1/3p. 1 Color Photograph.

Record details

SkyGo studies responses to wireless ads.

• Authors : Elkin, Tobi

Subjects: *ADVERTISING; *WIRELESS communications; *CONSUMERSUNITED StatesSKYGO Inc.

• Source: Advertising Age. 3/5/2001, Vol. 72 Issue 10, p26-26. 1/5p.

Record details