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THE POWER OF CUTE: WHAT CHINA’S HOTTEST SNACKS BRAND CAN TEACH YOU.

• Authors : Doland, Angela

Subjects: *NEW business enterprises; *ELECTRONIC commerce; *MARKETING strategyCHINA

• Source: Advertising Age. 10/31/2016, Vol. 87 Issue 21, p0024-0024. 1p.

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Chinese sportswear brand Anta aims to become next Nike.

• Authors : Madden, Normandy

Subjects: *BUSINESS planning; *SPORTSWEAR marketing; *BRAND name productsHONG Kong (China); CHINAANTA (China) Co Ltd. ; NIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE

• Source: Advertising Age. 5/7/2007, Vol. 78 Issue 19, p34-34. 2/5p.

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Unilever takes aim at dandruff, as well as P&G, in China.

• Authors : Madden, Normandy

Subjects: *DANDRUFF; *SHAMPOOS; *MARKETING strategyCHINAUNILEVER Group (Company) ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 4/30/2007, Vol. 78 Issue 18, p48-48. 2/5p.

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New faces at Coke, Pepsi in China signal emphasis on digital media.

• Authors : Madden, Normandy

Subjects: *MARKETING strategy; *INTERNET marketing; *PERSONNEL changesCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: Advertising Age. 1/1/2007, Vol. 77 Issue 1, p6-6. 1/4p. 2 Color Photographs.

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Why Games' mascot matters.

Subjects: *MARKETING strategy; *ADVERTISING characters; *COMMERCIAL productsCHINA

• Source: Advertising Age. 11/14/2005, Vol. 76 Issue 46, p20-20. 1/6p.

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Nestlé hits mainland with cheap ice cream.

• Authors : Madden, Normandy

Subjects: *MARKETING strategy; *ICE cream, ices, etc.; *FROZEN dessertsCHINANESTLE SA

• Source: Advertising Age. 3/7/2005, Vol. 76 Issue 10, p12-12. 1/3p. 1 Color Photograph.

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Coke targets second cities.

• Authors : Madden, Normandy

Subjects: *MARKET penetration; *TELEVISION advertising; *MARKETING strategyCHINACOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 8/16/2004, Vol. 75 Issue 33, p22-22. 2/5p. 4 Color Photographs.

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P&G adapts attitude toward local markets.

• Authors : Madden, Normandy; Neff, Jack

Subjects: *MARKETING strategy; *ADVERTISING spending; *PRICINGCHINAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p28-28. 2/3p. 1 Color Photograph.

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