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Relationship marketing: a strategy for acquiring long-term strategic sponsorships in the disability sport sector.

• Authors : Siegfried, Nina¹ (AUTHOR)

Subjects: *RELATIONSHIP marketing; *MARKETING strategy; *CORPORATE sponsorshipCANADA

• Source: Sport Management Review. Aug2023, Vol. 26 Issue 4, p540-560. 21p.

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Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.

• Authors : Kent, Monique Potvin; Soares Guimarães, Julia; Amson, Ashley

Subjects: BEVERAGE advertising; CHILDHOOD obesity; MARKETING strategyCANADA

• Source: Promotion de la Santé et Prévention des Maladies Chroniques au Canada; 5/1/2023, Vol. 43 Issue 5, p222-230, 9p

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Risk-reducing strategies like co-branding and licensing catch on.

Subjects: *NEW product development; *CO-branding; *MARKETING strategyUNITED States; CANADA

• Source: MarketWatch: Food. Jun2005, Vol. 4 Issue 6, p26-26. 1p.

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Burger King Canada.

Subjects: *MARKETING strategyCANADABURGER King Worldwide Inc.

• Source: Canadian Business Franchise. Sep2013, Vol. 19 Issue 3, p22-23. 2p.

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Developing An Innovative & Effective GRassRoots Marketing Plan.

• Authors : Miles, Travis

Subjects: *MARKETING strategy; *PUBLIC relations; *MUSIC marketingCANADASONY Music Entertainment Canada Inc....

• Source: Canadian Musician. Sep/Oct2014, Vol. 36 Issue 5, p10-11. 2p.

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Pulque with flavour.

• Authors : Dwyer, Augusta

Subjects: *PULQUE; *AGAVES; *MARKETING strategyMEXICO; CANADAPULQUE Poliqhui (Company)

• Source: Canadian Business. 12/8/2008, Vol. 81 Issue 21, Special Section p21-21. 1p. 1 Color Photograph.

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On the road again.

• Authors : Mlynek, Alex

Subjects: *BIODIESEL fuels; *MARKETING strategy; *ADVERTISING endorsementsCANADABIOWILLIE (Company)...

• Source: Canadian Business. 3/27/2006, Vol. 79 Issue 7, p12-12. 1/4p. 1 Color Photograph.

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CASHMERE'S CACHET.

• Authors : Hood, Sarah B.

Subjects: *CASHMERE; *MARKETING strategy; *FASHION designersCANADASCOTT Paper Co. ; HARRY Rosen Inc.

• Source: Canadian Business. 9/12/2005, Vol. 78 Issue 18, Special section p23-27. 4p. 4 Color Photographs.

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West meets East.

• Authors : Stanger, Peter^1,2; Hemerling, Jim³

Subjects: *ECONOMIC expansion; *BUSINESS enterprises; *CORPORATE growthCANADA

• Source: Canadian Business. 1/17/2005, Vol. 78 Issue 2, p69-72. 4p. 1 Color Photograph, 1 Chart.

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Shining In a Tough Market.

• Authors : Schwarz, Jürgen^1,2; Berz, Kilian³

Subjects: *CORPORATE banking; *BANK management; *BUSINESS planningCANADA

• Source: Canadian Business. 12/29/2003, Vol. 77 Issue 1, p57-59. 3p. 5 Color Photographs, 2 Graphs.

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