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Japan's ad biz feels economy's squeeze.

• Authors : Madden, Normandy

Subjects: *MARKETING management; *ADVERTISING; *ADVERTISING media planningJAPAN

• Source: Advertising Age. 3/2/2009, Vol. 80 Issue 8, p6-6. 3/5p.

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Teens are hung up on mobile.

• Authors : McCaughan, Dave¹

Subjects: *CELL phones & society; *SERVICES for teenagers; *TEXT messagesJAPAN

• Source: Advertising Age. 1/22/2007, Vol. 78 Issue 4, p18-18. 1/3p. 1 Color Photograph.

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The Gucci-wielding moms.

• Authors : McCaughan, Dave¹

Subjects: *MOTHERHOOD in popular culture; *IDENTITY (Psychology) & mass media; *IMAGEJAPAN

• Source: Advertising Age. 11/13/2006, Vol. 77 Issue 46, p48-48. 1/4p. 1 Color Photograph.

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Why Japanese youth want to be otaku and what it means: hint, you'll need your phone.

• Authors : McCaughan, Dave¹

Subjects: *MARKETING & society; *YOUNG adult attitudes; *MASS media & young adultsJAPAN

• Source: Advertising Age. 6/14/2010, Vol. 81 Issue 24, p27-27. 1/2p.

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Hispanic-media spending posts biggest decline yet; Autos, retailers down, while telcos, satellite TV are bright spots.

• Authors : Wentz, Laurel

• Source: Advertising Age. 2009, Vol. 80, Issue 29, pages. 18

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Creatively crackling through ad clutter.

• Authors : Kilburn, David; Hill, Julie Skur

Subjects: *ADVERTISING; *INDUSTRIAL publicity; *COMMUNICATION in marketingJAPAN

• Source: Advertising Age. 12/10/1990, Vol. 61 Issue 51, p41-41. 1/3p. 1 Black and White Photograph.

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GLOBAL NEWS.

Subjects: *MASS media; *DIRECT marketing; JAPAN. Ministry of Posts & TelecommunicationsJAPANWARNER-Lambert Europe (Company) ; J. Walter Thompson Europe (Company)

• Source: Advertising Age. 11/1/1993, Vol. 64 Issue 46, p51-51. 1/4p.

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Japan TV surge to hike need for foreign shows.

• Authors : Kilburn, David

Subjects: *TELEVISION broadcasting; *TELEVISION programs; *TELEVISION advertisingJAPAN

• Source: Advertising Age. 10/7/1991, Vol. 62 Issue 43, p40-40. 1/4p.

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Ratings newcomer tests new meter.

• Authors : Kilburn, David

Subjects: *COMPUTER systems; *MASS media ratings; TELEVISION program ratingsJAPANNIPPON Data Corp.

• Source: Advertising Age. 12/10/1990, Vol. 61 Issue 51, p40-40. 1/3p.

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