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TENDING TO EUROPEAN WOES.

• Authors : MacArthur, Kate

Subjects: *MASS media; *ADVERTISING campaigns; *SALESEUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-4-S-4. 1/2p. 1 Color Photograph.

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Want a quiet cup of coffee in Germany? Head to McDonald's.

• Authors : Mussey, Dagmar ; Wentz, Laurel

Subjects: *COFFEEHOUSE management; *MANAGEMENT; *COMMERCEEUROPE; AUSTRALIAMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p32-32. 1/2p.

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Would-be rocker takes on Arches' 'common' challenges in Europe.

• Authors : MacArthur, Kate

Subjects: *PRESIDENTS; *RESTAURANTSEUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, p45-45. 1/2p. 1 Color Photograph.

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Marketers brace for food-ad rules.

• Authors : Jardine, Alexandra; Wentz, Laurel

Subjects: *FOOD advertising laws; *ADVERTISING & children; *ADVERTISING campaignsEUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/13/2004, Vol. 75 Issue 37, p20-20. 1/9p. 1 Color Photograph.

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GLOBAL NEWS.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *RETAIL franchisesUNITED States; EUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; HENKEL AG & Co. KGaA

• Source: Advertising Age. 8/6/1990, Vol. 61 Issue 32, p8-8. 1/9p.

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Europe slams icons as food fights back.

• Authors : Thompson, Stephanie

Subjects: *FOOD advertising; *FOOD industry; *MARKETINGEUROPE; UNITED States

• Source: Advertising Age. 1/31/2005, Vol. 76 Issue 5, p1-38. 2p. 1 Color Photograph.

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