Search Results

How Advertisements Mixing Black and White Actors Affect Consumer Intent: Perceived Authenticity Can Strengthen Responses To Interracial Advertising.

• Authors : Mai, Enping (Shirley); Haytko, Diana L.; Taillon, Brian J.

• Source: Journal of Advertising Research. 2022, Vol. 62, Issue 3, pages. 19

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How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation.

• Authors : Mai, Enping (Shirley); Ketron, Seth

• Source: Journal of Business Research. 2022, Vol. 140, pages. 684

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Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective.

• Authors : Tran, Trang P.; Mai, Enping Shirley; Taylor, Erik C.

• Source: Journal of Business Research. 2021, Vol. 125, pages. 239

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Risky Business: Consumer Attitudes, Perceptions, and Consumption Behaviors During COVID-19.

• Authors : Taillon, Brian J. (AUTHOR); Mai, Enping (AUTHOR); Haytko, Diana L. (AUTHOR)

Subjects: DEMOCRATIC Party (U.S.); CONSUMER attitudes; CONSUMPTION (Economics)

• Source: Basic & Applied Social Psychology. Mar/Apr2022, Vol. 44 Issue 2, p47-65. 19p. 3 Diagrams, 9 Charts, 2 Graphs.

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The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19.

• Authors : Mai, Enping; Taillon, Brian J.; Haytko, Diana L.

Subjects: SOCIAL attitudes; HEALTH attitudes; SOCIAL distancingTRUMP, Donald, 1946-

• Source: Journal of Marketing Management; Dec2021, Vol. 37 Issue 17/18, p1933-1953, 21p, 1 Diagram, 3 Charts

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Did you tell me the truth? The influence of online community on eWOM.

• Authors : Yang, Jun; Mai, Enping (Shirley); Ben-Ur, Joseph

• Source: International Journal of Market Research. 2012, Vol. 54, Issue 3, pages. 21

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Primary product network size on complementary product sales: moderating effects of customer characteristics.

• Authors : Mai, Enping (Shirley); Jun Yang; Chen, Haozhe

• Source: International Journal of Retail & Distribution Management. 2011, Vol. 39, Issue 11, pages. 851-866

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The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective.

• Authors : Mai, Enping; Liao, Ying

Subjects: EXPECTANCY-value theory; DIGITAL technology; STRUCTURAL equation modeling

• Source: Journal of Business & Industrial Marketing; 2022, Vol. 37 Issue 7, p1389-1401, 13p

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COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?

• Authors : Haytko, Diana L.; Mai, Enping; Taillon, Brian J.

Subjects: COLLEGE students; COMPUTER software; COVID-19

• Source: Health Marketing Quarterly; Apr-Jul 2021, Vol. 38 Issue 2/3, p98-115, 18p, 1 Diagram, 5 Charts

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The influence of online community on eWOM.

• Authors : Yang, Jun; Mai, Enping (Shirley); Ben-Ur, Joseph

Subjects: VIRTUAL communities; MARKETING strategy; TREND setters

• Source: International Journal of Market Research; 2012, Vol. 54 Issue 3, p369-389, 21p

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