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"Zero-In" Heroes.

• Authors : Brier, Noah Rubin; McManus, John; Reynolds, Christopher

Subjects: MARKETING; MARKETING consultants; MICHELS, Chris

• Source: American Demographics. Oct2004, Vol. 26 Issue 8, p36-45. 8p. 1 Color Photograph, 5 Black and White Photographs.

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Perspektiven des Dienstleistungsmanagements : Aus Sicht von Forschung und Praxis

• Authors : Stefan Roth; Chris Horbel; Bastian Popp

Subjects: Service industries; Marketing; ManagementBUSINESS & ECONOMICS / Industries / Service; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Marketing / General

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Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis.

• Authors : Yan, Tony; Hyman, Michael R.

Subjects: MARKETING; LIBERTY; GOVERNMENT regulation

• Source: Journal of Macromarketing; Mar2024, Vol. 44 Issue 1, p59-73, 15p

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The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling.

• Authors : Manis, Kerry T.; Cockrell, Seth; Friske, Wesley

Subjects: FOREIGN investments; MARKETING research; TRUST

• Source: Journal of Macromarketing; Mar2024, Vol. 44 Issue 1, p116-134, 19p

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Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.

• Authors : Varadarajan, P. Rajan; Jayachandran, Satish; White, J. Chris

Subjects: MARKETING research; INDUSTRIAL research; MARKETING

• Source: Journal of Marketing; Jan2001, Vol. 65 Issue 1, p15-28, 14p, 2 Charts

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Profitables Markenmanagement : Strategien — Konzepte — Best Practices

• Authors : Olaf Göttgens; Adel Gelbert; Christian Böing

Subjects: Business; Management science; MarketingBUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Marketing / General

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Expert Systems: the Cold Fusion of Marketing?

• Authors : Dubelaar, Chris; Finlay, Paul N.; Taylor, David

Subjects: EXPERT systems; MARKETING; BUSINESS enterprises

• Source: Journal of Marketing Management; Oct91, Vol. 7 Issue 4, p371-382, 12p

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The Stars of 2019.

• Authors : Hartman, Liz (AUTHOR)

Subjects: Publishing awards; Thomas, Nick; Baker, Jennifer

• Source: Publishers Weekly. 9/9/2019 Supplement, p3-30. 23p. 49 Color Photographs, 1 Black and White Photograph.

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Demoskopische Marktforschung

• Authors : Karl Christian Behrens

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General

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Strategische Unternehmensführung bei hoher Marktturbulenz : Entwicklung eines Systematisierungsmodells am Beispiel von Netzwerkbranchen

• Authors : John Christian Lührs

Subjects: Strategic planning; Leadership; MarketingBUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Leadership

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