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Periodical

A Thousand And One Noshes.

Subjects: CORN chips; SNACK food industry; NEW product developmentPEPSICO Inc.REINEMUND, Steven

  • Source: BusinessWeek; 6/14/2004, Issue 3887, p54-56, 2p, 2 Color Photographs, 1 Chart

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Periodical

COLA WARS ON THE MEAN STREETS.

Subjects: COLA drinks; MARKETINGPEPSICO Inc.; COCA-Cola Co.

  • Source: BusinessWeek; 08/03/98, Issue 3589, p78-79, 2p, 1 Color Photograph

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Periodical

DETERGENTS, AISLE 2. PIZZA HUT, AISLE 5.

Subjects: MARKETING strategy; FAST food restaurants; SALESPEPSICO Inc.

  • Source: BusinessWeek; 6/7/93, Issue 3322, p82-83, 2p, 2 Color Photographs, 1 Chart, 3 Graphs

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Periodical

THE PEPSI REGENERATION.

Subjects: ADVERTISING campaigns; BEVERAGE advertising; COLA drinksPEPSICO Inc.MARINEAU, Philip A.

  • Source: BusinessWeek; 03/22/99, Issue 3621, p44-44, 2/3p, 1 Color Photograph, 1 Graph

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Periodical

IF YOU CAN'T BEAT 'EM, COPY 'EM.

Subjects: COLA drinks; MARKETINGCOCA-Cola Co.; PEPSICO Inc.

  • Source: BusinessWeek; 11/17/97, Issue 3553, p50-50, 1p, 1 Graph

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