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Academic Journal

Customer feature selection from high-dimensional bank direct marketing data for uplift modeling.

Subjects: FEATURE selection; DIRECT marketing; BANK marketing

  • Source: Journal of Marketing Analytics. Jun2023, Vol. 11 Issue 2, p160-171. 12p.

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Periodical

Conservatives Inc.

Subjects: *DIRECT marketing; *FUNDRAISING; *CAMPAIGN fundsUNITED StatesCARSON, Ben, 1951-

  • Source: TIME Magazine. 3/24/2014, Vol. 183 Issue 11, p26. 4p. 3 Color Photographs.

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  • 1-10 of  654,340 results for ""DIRECT marketing""