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Customer profiling, segmentation, and sales prediction using AI in direct marketing.

• Authors : Kasem, Mahmoud SalahEldin (AUTHOR); Hamada, Mohamed (AUTHOR); Taj-Eddin, Islam (AUTHOR)

Subjects: DIRECT marketing; CONSUMERS; CUSTOMER satisfaction

• Source: Neural Computing & Applications. Mar2024, Vol. 36 Issue 9, p4995-5005. 11p.

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Opportunties in Direct Marketing

• Authors : Anne Basye

Subjects: Direct marketing--United States--Case studies; Direct marketing--Vocational guidance--United StatesBUSINESS & ECONOMICS / Careers / General; BUSINESS & ECONOMICS / Marketing / Direct

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Correlation-augmented Naïve Bayes (CAN) Algorithm: A Novel Bayesian Method Adjusted for Direct Marketing.

• Authors : Khalilpour Darzi, Mohammad Rasoul (AUTHOR); Khedmati, Majid (AUTHOR); Niaki, Seyed Taghi Akhavan (AUTHOR)

Subjects: DIRECT marketing; BAYESIAN analysis; ALGORITHMS

• Source: Applied Artificial Intelligence. 2021, Vol. 35 Issue 15, p2013-2036. 24p.

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Customer feature selection from high-dimensional bank direct marketing data for uplift modeling.

• Authors : Hu, Jinping (AUTHOR)

Subjects: FEATURE selection; DIRECT marketing; BANK marketing

• Source: Journal of Marketing Analytics. Jun2023, Vol. 11 Issue 2, p160-171. 12p.

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Conservatives Inc.

• Authors : Altman, Alex; Scherer, Michael

Subjects: *DIRECT marketing; *FUNDRAISING; *CAMPAIGN fundsUNITED StatesCARSON, Ben, 1951-

• Source: TIME Magazine. 3/24/2014, Vol. 183 Issue 11, p26. 4p. 3 Color Photographs.

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Direct hits it big.

• Authors : Krol, Carol

Subjects: *DIRECT marketing; *DIRECT mail advertising; *TELEMARKETINGUNITED StatesIHS Global Insight Inc. IHS Global Insight Inc. IHS Global Insight Inc. 020514852...

• Source: B to B. 10/10/2005, Vol. 90 Issue 12, p29-40. 2p.

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Ensemble learning with dynamic weighting for response modeling in direct marketing.

• Authors : Zhang, Xin¹ (AUTHOR); Zhou, Yalan² (AUTHOR); Lin, Zhibin³ (AUTHOR)

Subjects: *DIRECT marketing; *MARKETING models; *TARGET marketing

• Source: Electronic Commerce Research & Applications. Mar2024, Vol. 64, pN.PAG-N.PAG. 1p.

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Effects of online and offline advertising and their synergy on direct telephone sales.

• Authors : Lu, Steven Qiang (AUTHOR); Singh, Sonika (AUTHOR); de Roos, Nicolas (AUTHOR)

Subjects: DIRECT mail advertising; TELEPHONES; TELEPHONE numbers

• Source: Journal of Retailing. Sep2023, Vol. 99 Issue 3, p337-352. 16p.

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Direct Marketing.

• Authors : Hatch, Denny; Jackson, Don

Subjects: *DIRECT marketing; *INFORMATION resources; *PERIODICALSCOMMONSENSE Direct Marketing (Book)

• Source: Bloomsbury Business Library - Information Sources. 2007, p28-28. 1p.

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LAUNCHING BRANDED BEEF FROM THE RANCH: Direct marketing secures Montana family's future and provides high-quality beef to customers.

• Authors : Nickel, Raylene

Subjects: CONSUMERS; DIRECT marketing; RANCHESMONTANA

• Source: Successful Farming. Jul2023, Vol. 121 Issue 6, preceding p46-46. 3p.

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