Sell opt-out.

Comments on the need for target marketers and collectors of consumer data to convince government policymakers in the U.S. that "opt-out" plans adequately protect consumers from having their personal information used for marketing purposes. Explanation on how the opt-out plans would work; Interests of data collection companies; Importance of protecting the interest of consumers; Challenge to target marketers to convince that consumers that they can advance their own interest and that of the consumers too.