SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

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  • Author(s): Meyers, Tiffany
  • Source:
    Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.
  • Additional Information
    • Subject Terms:
      WOMEN consumers; RETAIL industry; MARKETING research; MARKETING management; CONSUMER research
    • Abstract:
      The article discusses the rise of the female consumer in the United States. The fact that there are more women than men in the country has led marketers to start focusing on female consumers and design retail stores around women's preferences. Studies have found the women avoid products that are too feminine and initiate purchases of "male" items like consumer electronics. INSETS: The feminine (consumer) mystique;Find leverage in shared experience;Power to the female people.