Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Periodical

What High-Tech Managers Need to Know About Brands.

Subjects: PRODUCT management; HIGH technology; SLOGANS

  • Source: Harvard Business Review; Jul/Aug1999, Vol. 77 Issue 4, p85-95, 11p, 1 Black and White Photograph

Record details

×
Periodical

The Great Hyped Way.

Subjects: MUSICALS; THEATER; ADVERTISING campaignsNEW York (State); NEW York (N.Y.); UNITED States

  • Source: BusinessWeek; 05/03/99, Issue 3627, p131-135, 2p, 2 Color Photographs

Record details

×
Periodical

COLA WARS ON THE MEAN STREETS.

Subjects: COLA drinks; MARKETINGPEPSICO Inc.; COCA-Cola Co.

  • Source: BusinessWeek; 08/03/98, Issue 3589, p78-79, 2p, 1 Color Photograph

Record details

×
Academic Journal

From the Editor.

Subjects: PERIODICALS; MARKETING literature; MARKETING

  • Source: Journal of Marketing; Jul1974, Vol. 38 Issue 3, p1-1, 1p

Record details

×
Periodical

Superchic.

Subjects: SPECULATION; PRICE-earnings ratio; T-shirtsAMERICAN Apparel Inc.

  • Source: Forbes; 2/11/2008, Vol. 181 Issue 3, p116-116, 1p, 1 Graph

Record details

×
Periodical

THE PEPSI REGENERATION.

Subjects: ADVERTISING campaigns; BEVERAGE advertising; COLA drinksPEPSICO Inc.MARINEAU, Philip A.

  • Source: BusinessWeek; 03/22/99, Issue 3621, p44-44, 2/3p, 1 Color Photograph, 1 Graph

Record details

×
  • 1-10 of  20 results for ""Light, Larry""