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Periodical

THE 'it girl' OF CONTENT MARKETING: EPISODIC CONTENT.

Authors : CHARSKI, MINDY

Subjects: CONTENT marketing; MARKETING strategy; MARKETING planning

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p18-22. 5p.

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Periodical

INFLUENCER MARKETING: TURNING TASTE MAKERS INTO YOUR BEST SALESPEOPLE.

Authors : Pophal, Lin

Subjects: MARKETING management; PURCHASING of business enterprises; INTERNET advertising

Source: EContent. Sep/Oct2016, Vol. 39 Issue 7, p18-22. 5p.

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Periodical

HOW TO CREATE A CONTENT STRATEGY.

Authors : Pophal, Lin

Subjects: CONTENT marketing; MARKETING strategy; TARGET marketing

Source: EContent. Mar2016, Vol. 39 Issue 2, p12-17. 6p.

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Periodical

Digital First.

Authors : Thompson, Mike

Subjects: ELECTRONIC publishing; MOBILE computing; BUSINESS models

Source: EContent. Apr2013, Vol. 36 Issue 3, p14-19. 6p.

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Periodical

THE FREEMIUM FRENZY.

Authors : Martin, Erik J.

Subjects: FREEMIUM business model; STRATEGIC planning; INTERNET & economics

Source: EContent. Nov2012, Vol. 35 Issue 9, p20-25. 6p.

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Periodical

Journalism and the Startup Mentality.

Authors : KHO, NANCY DAVIS

Subjects: NEW business enterprises; BUSINESS journalism; BUSINESS models

Source: EContent. May2016, Vol. 39 Issue 4, p4-8. 3p.

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Periodical

Take ACTION With BUSINESS INTELLIGENCE.

Authors : Felix, Kathie

Subjects: BUSINESS intelligence; MANAGEMENT; STRATEGIC planning

Source: EContent. Jul/Aug2009, Vol. 32 Issue 6, p22-26. 5p.

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Periodical

A Case of Piloting NASA's Social Network.

Authors : Mullan, Eileen

Subjects: UNITED States. National Aeronautics & Space Administration; ONLINE social networks; SOCIAL networksUNITED States

Source: EContent. Jul/Aug2009, Vol. 32 Issue 6, p45-47. 3p.

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Periodical

To Do Programmatic Advertising Yourself, Start by Picking a DSP.

Authors : O'DELL, ASHLEY

Subjects: MARKETING strategy; MARKETING planning; STRATEGIC planning

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p16-17. 2p.

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Periodical

Winning With Customer-First and Mobile-First Strategy.

Authors : SKERRETT, DAVID

Subjects: STRATEGIC planning; CUSTOMER satisfaction; MOBILE operating systems

Source: EContent. Sep/Oct2016, Vol. 39 Issue 7, p14-15. 2p.

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