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MARKETERS SKIP THE CROWD, SEEK OUT THAT ONE SPECIAL CONSUMER.

• Authors : PAREKH, RUPAL

Subjects: *ADVERTISING campaigns; *MARKETING management; *CONSUMERSHONDA Motor Co. Ltd. ; RPA (Company)

• Source: Advertising Age. 12/5/2011, Vol. 82 Issue 43, p3-19. 2p.

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BOTTOM'S UP! A LOOK AT AMERICA'S DRINKING HABITS.

• Authors : ZMUDA, NATALIE

Subjects: *BEVERAGES; *CONSUMERS; *BEVERAGE industryUNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p4-5. 2p. 1 Chart.

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Is cross-cultural an industry breakthrough or threat to ethnic shops?

• Authors : BUSH, MICHAEL

Subjects: *ADVERTISING; *CONSUMERS; *ETHNIC groupsUNITED States

• Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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NO MORE JOE CONSUMER IN AMERICA.

• Authors : Johnson, Bradley

Subjects: *DEMOGRAPHIC surveys; *CENSUS; *CONSUMERSUNITED StatesFRANCESE, Peter

• Source: Advertising Age. 10/12/2009, Vol. 80 Issue 34, p1-21. 2p. 1 Chart.

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Marketers fear frugality may just be here to stay.

• Authors : Ives, Nat ; Neff, Jack; Zmuda, Natalie

Subjects: *MARKETING executives; *CONSUMER behavior; *CONSUMERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

• Source: Advertising Age. 6/1/2009, Vol. 80 Issue 20, p1-51. 2p.

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Credit-card issuers to market to 'deadbeats'

• Authors : Bulik, Beth Snyder

Subjects: *CREDIT card fees; *CONSUMER credit laws; *CONSUMERSUNITED StatesOBAMA, Barack, 1961-

• Source: Advertising Age. 5/25/2009, Vol. 80 Issue 19, p4-18. 2p.

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Ad effort can't rescue economy--at least not yet.

• Authors : Neff, Jack

Subjects: *CONSUMER confidence; *CONSUMERS; *PUBLIC service advertisingUNITED States

• Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p1-30. 2p.

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Why Walmart's winning: Gas prices pump up retailer's sales.

• Authors : Neff, Jack

Subjects: *GAS prices; *CORPORATE finance; *RETAIL industry statisticsWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT

• Source: Advertising Age. 12/8/2008, Vol. 79 Issue 45, p1-23. 2p. 2 Maps.

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One-way media lost the election as cable, interactive dominated.

• Authors : Learmonth, Michael

Subjects: *MASS media & politics; *INTERNET & politics; *CONSUMERSUNITED States

• Source: Advertising Age. 11/10/2008, Vol. 79 Issue 42, p1-56. 2p.

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Public might cut cord on landlines, cable TV.

• Authors : Neff, Jack

Subjects: *TELECOMMUNICATION systems; *CONSUMERS; *PERSONAL communication service systemsUNITED States

• Source: Advertising Age. 10/27/2008, Vol. 79 Issue 40, p3-27. 2p.

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Luxury cruisers wary of appearing too indulgent.

• Authors : Mullman, Jeremy

Subjects: *CRUISE ships; *TELEVISION advertising; *CUSTOMER servicesUNITED StatesCELEBRITY Cruises Inc. CELEBRITY Cruises Inc. CELEBRITY Cruises Inc. 073298523

• Source: Advertising Age. 10/6/2008, Vol. 79 Issue 37, p3-41. 2p. 1 Color Photograph.

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Consumers curtail consumption.

• Authors : Creamer, Matthew

Subjects: *CONSUMER behavior research; *PUBLIC opinion polls; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 10/6/2008, Vol. 79 Issue 37, p1-40. 2p.

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Economy may be rotten, but it's ripe for package food.

• Authors : York, Emily Bryson

Subjects: *FOOD industry finance; *CONSUMERS; *CORPORATE profitsUNITED StatesCAMPBELL Soup Co. CAMPBELL Soup Co. CAMPBELL Soup Co. CPB; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 9/22/2008, Vol. 79 Issue 35, p4-62. 2p. 1 Color Photograph.

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Marketers shift focus to value.

• Authors : Zmuda, Natalie ; York, Emily Bryson

Subjects: *MARKETING management; *PRICING; *CONSUMERSTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; TWEEN Brands Inc. ; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 8/25/2008, Vol. 79 Issue 32, p4-22. 2p.

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A Look at Today's Consumer.

Subjects: *NINETEEN sixty, A.D.; *CONSUMERS; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 6/23/2008, Vol. 79 Issue 25, pC3-C14. 2p. 2 Charts.

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THE ULTIMATE SURVIVOR.

• Authors : Creamer, Matthew

Subjects: *SPAM (Trademark); *CANNED pork; *FOOD industry marketingHORMEL Foods Corp. 006147383 HORMEL Foods Corp. HORMEL Foods Corp. 006147383 006147383 HORMEL Foods Corp. 006147383 HRL

• Source: Advertising Age. 6/16/2008, Vol. 79 Issue 24, p1-30. 2p. 3 Color Photographs.

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Home Depot, Sony lust after your tax rebates.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING; *CONSUMERS; *TAX rebates -- Law & legislationUNITED StatesSONY Corp. ; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD; UNITED States. Dept. of the Treasury

• Source: Advertising Age. 3/31/2008, Vol. 79 Issue 13, p1-30. 2p. 1 Color Photograph.

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Fewer people crying in their beer.

Subjects: *ALCOHOL industry; *CONSUMPTION (Economics); *ECONOMIC forecastingUNITED States

• Source: Advertising Age. 9/17/2007, Vol. 78 Issue 37, p1-67. 2p.

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The subprime crisis ate my quarter.

• Authors : Neff, Jack

Subjects: *SUBPRIME interest rate; *POOR people; *CONSUMERSWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; SANFORD C. Bernstein & Co. LLC

• Source: Advertising Age. 8/20/2007, Vol. 78 Issue 33, p3-23. 2p.

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WANT GREAT PR? GET YOUR AGENCIES TO SHARE THE LOAD.

• Authors : Davidoff, Jeffrey¹

Subjects: *ADVERTISING; *ADVERTISING agencies; *CONSUMER behavior

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p12-13. 2p. 4 Color Photographs.

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Consumers cling to credit amid subprime chaos.

• Authors : Creamer, Matthew

Subjects: *SUBPRIME loans; *MORTGAGES; *CREDIT cardsUNITED StatesEXPERIAN PLC

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p1-23. 2p. 1 Color Photograph.

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Philips: We're not just light bulbs.

• Authors : Bulik, Beth Snyder

Subjects: *ELECTRONIC industries; *BRAND identification; *CONSUMERSUNITED StatesKONINKLIJKE Philips NV ; MAGNAVOX Electronic Systems Co. ; NORELCO Consumer Products Co. NORELCO Consumer Products Co. NORELCO Consumer Products Co. 037515244

• Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, p3-49. 2p.

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Chrysler sale succeeding where Dr. Z, Celine failed.

• Authors : Halliday, Jean

Subjects: *MERGERS & acquisitions; *ECONOMIC impact; *AUTOMOBILE industry mergersCHRYSLER Corp. (1925-1998) ; CERBERUS Capital Management LP

• Source: Advertising Age. 5/21/2007, Vol. 78 Issue 21, p1-52. 2p.

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LEARNING TO LEVERAGE THE LUNATIC FRINGE.

• Authors : Mcconnell, Ben; Huba, Jackie

Subjects: *BUSINESS enterprises; *CUSTOMER loyalty; *CONSUMERS

• Source: Advertising Age. 7/10/2006, Vol. 77 Issue 28, Special section p14-15. 2p. 8 Color Photographs.

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IT'S A SCREEN PLAY.

• Authors : Whitney, Daisy

Subjects: *ADVERTISING agencies; *MARKETING; *TECHNOLOGICAL innovationsKOERNER, Stacey Lynn

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section pS-1-S-2. 2p. 1 Color Photograph, 1 Chart, 1 Graph.

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