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Conference

Probing the Dimensions of the Need for Cognition.

Authors : Lord, Kenneth R.¹; Putrevu, Sanjay²

Subjects: *ADVERTISING & psychology; *CONSUMER attitudes; *CONSUMER behavior

Source: Advances in Consumer Research. 2003, Vol. 30 Issue 1, p103-104. 2p.

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Academic Journal

Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising.

Authors : LaTour, KathrynA.; LaTour, MichaelS.; Brainerd, Charles

Subjects: FALSE memory syndrome; ADVERTISING & psychology; MEMORY

Source: Journal of Advertising; Winter2014, Vol. 43 Issue 1, p3-17, 15p, 1 Chart, 3 Graphs

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Academic Journal

THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES.

Authors : Coulter, Keith S.; Punj, Girish N.

Subjects: ADVERTISING; BRAND name products; CONSUMER attitudes

Source: Journal of Advertising; Winter2004, Vol. 33 Issue 4, p53-64, 12p, 1 Black and White Photograph, 1 Diagram, 5 Charts

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Academic Journal

CONCLUSION EXPLICITNESS IN ADVERTISING.

Authors : Martin, Brett A. S.; Lang, Bodo; Wong, Stephanie

Subjects: ADVERTISING effectiveness; CONSUMER behavior; CONSUMER attitudes

Source: Journal of Advertising; Winter2003/2004, Vol. 32 Issue 4, p57-65, 9p, 1 Chart

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Academic Journal

Counterfactual Thinking and Advertising Responses.

Authors : Krishnamurthy, Parthasarathy; Sivaraman, Anuradha

Subjects: COUNTERFACTUALS (Logic); INFORMATION processing; PROBLEM solving

Source: Journal of Consumer Research; Mar2002, Vol. 28 Issue 4, p650-658, 9p, 1 Chart

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Academic Journal

Postexperience Advertising Effects on Consumer Memory.

Authors : Braun, Kathryn A.

Subjects: COMMUNICATION in marketing; PERCEIVED quality; EXPECTATION (Psychology)

Source: Journal of Consumer Research; Mar99, Vol. 25 Issue 4, p319-334, 16p, 2 Charts

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Academic Journal

Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects.

Authors : SCHINDLER, ROBERT M.; KIRBY, PATRICK N.

Subjects: PRICING; CONSUMER attitudes; PRICES

Source: Journal of Consumer Research; Sep97, Vol. 24 Issue 2, p192-201, 10p, 3 Charts, 1 Graph

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Academic Journal

The Situational Importance of Recall and Inference in Consumer Decision Making.

Authors : Chattopadhyay, Amitava; Alba, Joseph W.

Subjects: ADVERTISING & psychology; RECOLLECTION (Psychology); ATTITUDE (Psychology)

Source: Journal of Consumer Research; Jun88, Vol. 15 Issue 1, p1-12, 12p, 6 Charts

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Academic Journal

The Information Processing of Pictures in Print Advertisements.

Authors : Edell, Julie A.; Staelin, Richard

Subjects: PRINT advertising; COGNITION; INFORMATION processing

Source: Journal of Consumer Research; Jun83, Vol. 10 Issue 1, p45-61, 17p, 3 Diagrams, 7 Charts

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Academic Journal

Factors Affecting Cognitive Resistance to Advertising.

Authors : Wright, Peter

Subjects: WOMEN consumers; ADVERTISING & psychology; COGNITION

Source: Journal of Consumer Research; Jun75, Vol. 2 Issue 1, p1-9, 9p, 3 Charts

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