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Academic Journal
CONCLUSION EXPLICITNESS IN ADVERTISING.
Authors :
Martin, Brett A. S.
;
Lang, Bodo
;
Wong, Stephanie
Subjects:
ADVERTISING effectiveness
;
CONSUMER behavior
;
CONSUMER attitudes
Source:
Journal of Advertising; Winter2003/2004, Vol. 32 Issue 4, p57-65, 9p, 1 Chart
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