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Periodical

READERS RESPOND.

Subjects: *BEHAVIORAL research; *ADVERTISING; *EMPLOYEESKIA Motors Corp.MOSES, Jarrod

  • Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p14-14. 1/3p.

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Academic Journal

What is wrong with advertising research and how can we fix it?

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

  • Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Academic Journal

CRITIQUE.

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

  • Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS' ADVERTISEMENT CLICKS BEHAVIOR.

Subjects: *ADVERTISING; *USER interfaces; *BEHAVIORAL research

  • Source: Journal of Electronic Commerce Research. 2020, Vol. 21 Issue 2, p113-129. 17p.

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Academic Journal

What can advertisers learn from neuroscience?

Subjects: *ADVERTISING; *BEHAVIORAL research; *ADVERTISERS

  • Source: International Journal of Advertising. 2007, Vol. 26 Issue 2, p151-175. 25p. 1 Diagram, 1 Chart.

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Academic Journal

What advertisers can do and cannot do with neuroscience.

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

  • Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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Academic Journal

The New Marketing Research Imperative: It's about Learning.

Subjects: *MARKETING management; *MARKETING research; *ADVERTISING

  • Source: Journal of Advertising Research. Mar2009, Vol. 49 Issue 1, p7-9. 3p.

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Academic Journal

Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation.

Subjects: *INFORMATION processing; *ADVERTISING; *BEHAVIORAL research

  • Source: International Journal of Advertising. 2015, Vol. 34 Issue 3, p421-446. 26p. 1 Diagram, 8 Charts, 4 Graphs.

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Academic Journal

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

Subjects: *ADVERTISING; *CONSUMER attitudes; *MARKETING

  • Source: Journal of Consumer Research. Jun88, Vol. 15 Issue 1, p111-116. 6p. 1 Graph.

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Academic Journal

The Interaction of Advertising and Evidence.

Subjects: *ADVERTISING; *DECISION theory; *MANAGEMENT science

  • Source: Journal of Consumer Research. Dec84, Vol. 11 Issue 3, p763-770. 8p. 1 Diagram, 2 Charts.

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Academic Journal

TRANSACTIONAL ANALYSIS AS A CONGRUITY PARADIGM FOR ADVERTISING RECALL.

Subjects: *ADVERTISING & psychology; *ADVERTISING; *CONSUMER research

  • Source: Journal of Advertising. Spring80, Vol. 9 Issue 2, p37-45. 7p.

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Academic Journal

Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

Subjects: *ADVERTISING copy; *ADVERTISING; *CULTURE

  • Source: Journal of Advertising. Fall96, Vol. 25 Issue 3, p61-73. 13p. 1 Diagram, 2 Charts, 1 Graph.

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Academic Journal

Manipulating Message Involvement in Advertising Research.

Subjects: *ADVERTISING & psychology; *COMMUNICATION in marketing; *MARKETING

  • Source: Journal of Advertising. 1989, Vol. 18 Issue 2, p28-38. 11p.

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Conference

Making a Good Thing Even Better? Advertising Ultra-Functional Foods.

Subjects: *ADVERTISING; *FOOD industry; *BEHAVIORAL research

  • Source: AMA Winter Academic Conference Proceedings. 2016, Vol. 27, pL-5-L-5. 1p.

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Academic Journal

Decision Biases in Recommender Systems.

Subjects: *SHOPPING; *ADVERTISING; *STATISTICAL correlation

  • Source: Journal of Internet Commerce. Apr-Jun2015, Vol. 14 Issue 2, p255-275. 21p.

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Academic Journal

Comparing the Impact of Explicit and Implicit Resistance Induction Strategies on Message Persuasiveness.

Subjects: *COMMUNICATION; *ADVERTISING; *BEHAVIORAL research

  • Source: Journal of Communication. Oct2014, Vol. 64 Issue 5, p915-934. 20p. 1 Black and White Photograph, 2 Graphs.

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  • 1-16 of  16 results for ""BEHAVIORAL research""