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Academic Journal

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience.

Subjects: *CONSUMER behavior; *DISCOUNT prices; *PURCHASING

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p671-688. 18p. 5 Charts, 1 Graph.

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  • 1-1 of  1 results for ""Jindal, Pranav""