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How Much Is This Shot Worth?

• Authors : Wasserman, Todd

Subjects: *PRODUCT placement in mass media; *PRODUCT management; *MARKETING managementNIELSEN Media Research Inc.

• Source: Brandweek. 1/17/2005, Vol. 46 Issue 3, p21-24. 4p. 2 Color Photographs.

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Local markets salute Horizon: Congratulations from the agency's media partners.

Subjects: *MASS media; *MASS markets; *MARKETINGUNITED StatesHORIZON Media Inc. ; BUCKLEY Broadcasting (Company) ; TELEMUNDO Communications Group Inc.

• Source: Brandweek. 11/2/2009, Vol. 50 Issue 39, pH62-H64. 3p.

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Latin Flavor.

• Authors : O'Leary, Noreen

Subjects: *ADVERTISING agencies; *DEMOGRAPHIC surveys; MASS media & Hispanic Americans

• Source: Brandweek. 11/2/2009, Vol. 50 Issue 39, p10-11. 2p.

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Dallas-Ft. Worth.

• Authors : Downey, Kevin

Subjects: *MASS media industry; *RADIO stations; *ECONOMICSDALLAS (Tex.); TEXAS

• Source: Brandweek. 7/23/2007, Vol. 48 Issue 28, pMyM14-MyM16. 2p. 2 Color Photographs, 1 Chart.

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New York City.

• Authors : Downey, Kevin

Subjects: *ECONOMIC trends; HISPANIC American mass media; HISPANIC American television viewersNEW York (N.Y.); NEW York (State); UNITED States

• Source: Brandweek. 5/21/2007, Vol. 48 Issue 21, pMyM14-MyM16. 2p.

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Modemocracy in action.

• Authors : Krantz, Michael

Subjects: MASS media & technology; MASS media & societyUNITED States

• Source: Brandweek. 11/7/94, Vol. 35 Issue 43, p28. 4p. 1 Color Photograph.

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Battle Continues to Grow Over TV Ratings Service.

• Authors : Bachman, Katy

Subjects: *MASS media ratings; *RADIO stationsUNITED StatesNIELSEN Media Research Inc....

• Source: Brandweek. 6/7/2004, Vol. 45 Issue 23, p6-36. 2p. 1 Color Photograph.

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Boston.

• Authors : Bachman, Katy

Subjects: *MASS media; TELEVISION stations; LOCAL news broadcastingBOSTON (Mass.); MASSACHUSETTSAMERICAN Broadcasting Co. ; FOX Broadcasting Co. ; CLEAR Channel Outdoor Inc.

• Source: Brandweek. 6/21/2010, Vol. 51 Issue 25, p12-13. 2p. 11 Charts.

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The 10 most innovative and successful out-of-home media companies.

• Authors : Bachman, Katy

Subjects: *MASS media industryNATIONAL CineMedia LLC ; ZOOM Media Inc. ZOOM Media Inc. ZOOM Media Inc. 128299281 ; JIWIRE Inc.

• Source: Brandweek. 5/3/2010, Vol. 51 Issue 18, p30-32. 3p. 10 Color Photographs.

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Expert advice: Longtime execs offer their views.

Subjects: *MASS media; *ADVERTISING agencies; *MARKETINGHORIZON Media Inc.COHEN, Aaron; BENWITT, Eileen; ROSENBERG, Zach

• Source: Brandweek. 11/2/2009, Vol. 50 Issue 39, pH31-H33. 2p.

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