Search Results

Marketing Literature Review.

• Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER research; CONSUMER panels

• Source: Journal of Marketing; Apr87, Vol. 51 Issue 2, p121-133, 13p

Record details

Marketing Literature Review.

• Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; PRICING

• Source: Journal of Marketing; Oct86, Vol. 50 Issue 4, p238-252, 15p

Record details

Quand l'énonciation publicitaire construit de la connivence avec de l'humour.

• Authors : Seoane, Annabelle; López Díaz, Montserrat

• Source: Semiotica; May2023, Vol. 2023 Issue 251, p215-238, 24p

Record details

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking.

• Authors : Söllner, Johanna; Dost, Florian

Subjects: AD blockers; INTERNET advertising; ADVERTISING

• Source: Journal of Advertising; Jun/Jul2019, Vol. 48 Issue 3, p302-312, 11p, 1 Color Photograph, 5 Charts, 1 Graph

Record details

DOES LOGICAL EMPIRICISM IMPRISON MARKETING?

• Authors : Hunt, Shelby D.; Speck, Paul S.

Subjects: *MARKETING; *MARKETING research; LOGICAL positivism

• Source: Research in Marketing. 1985 Supplement 2, Issue 2, p27. 9p.

Record details

Kommunikationsgrundsätze beim Gender-Marketing. Kritische Erfolgsfaktoren der Marketing-Kommunikation

• Authors : Susanne Löw

Subjects: BUSINESS & ECONOMICS / Marketing / General

Record details

Humour Translation in the Age of Multimedia

• Authors : Margherita Dore

Subjects: Audio-visual translation; Mass media and language; Translating and interpretingLANGUAGE ARTS & DISCIPLINES / Translating & Interpreting; LANGUAGE ARTS & DISCIPLINES / General; LANGUAGE ARTS & DISCIPLINES / Linguistics / General

Record details

Die Wirkung von Retargeting. Eine Gratwanderung zwischen Steigerung der Aufmerksamkeit und Bedrohung der Privatsphäre

• Authors : Isabel Witzler; Mara F. Ortner; Frank Huber

Subjects: BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Consumer Behavior

Record details

Hero and Hero-Worship: Fandom in Modern India

• Authors : Chaturvedi, Rahul; Singh, Hariom; Singh, Anita

Subjects: Hero worship--India; Heroes--India; Popular culture--IndiaSOCIAL SCIENCE / Sociology / General

Record details

It's Time for TGA: Truly Good Advertising.

• Authors : Dahlen, Micael

Subjects: ADVERTISING; TECHNOLOGICAL progress

• Source: Journal of Current Issues & Research in Advertising (Routledge); 2021, Vol. 42 Issue 2, p123-131, 9p

Record details