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WHY FOREIGN BRANDS HAVE TO FIGURE OUT CHINA ALL OVER AGAIN.

• Authors : Doland, Angela

Subjects: *ADVERTISING; *MARKETING; *ELECTRONIC commerceCHINAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; NESTLE SA

• Source: Advertising Age. 12/7/2015, Vol. 86 Issue 23, p0006-0006. 1p.

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CONSUMERIST CHINA.

Subjects: *CONSUMPTION (Economics); *GROSS domestic product; CHINESE economic policyCHINESE Communist Party

• Source: Advertising Age. 11/18/2013, Vol. 84 Issue 41, p18-18. 1p.

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With U.S. consumers tapped out, it will take other markets to float our economy.

• Authors : Crain, Rance

Subjects: *CONSUMERS; *CONSUMPTION (Economics); *GROSS domestic productUNITED States

• Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p15-15. 2/5p. 1 Color Photograph.

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DATACENTER.

Subjects: *BUSINESS enterprise ratings; *STATISTICS; *MARKETING costsMACY'S Inc. MACY'S Inc. MACY'S Inc. M; VERIZON Communications Inc. VERIZON Communications Inc. VERIZON Communications Inc. VZ; SPRINT Nextel Corp.

• Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, pS-1-S-1. 1/4p.

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Data Center.

• Authors : Johnson, Bradley; Brown, Kevin

Subjects: *ADVERTISING spending; *ADVERTISING; *GROSS domestic productUNITED States

• Source: Advertising Age. 4/2/2007, Vol. 78 Issue 14, p8-8. 1/5p.

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AdWatch.

• Authors : Johnson, Bradley

Subjects: *GROSS domestic product; *CONSUMPTION (Economics); *CONSUMER behavior

• Source: Advertising Age. 8/28/2006, Vol. 77 Issue 35, p8-8. 1/3p. 3 Charts, 2 Graphs.

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China ain't what it used to be for P&G, Colgate.

• Authors : Neff, Jack

Subjects: *SALES; *CONSUMER goods; *GROSS domestic productCHINAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; COLGATE-Palmolive Co. 037285165 COLGATE-Palmolive Co. COLGATE-Palmolive Co. 037285165 037285165 COLGATE-Palmolive Co. 037285165 CL

• Source: Advertising Age. 7/31/2006, Vol. 77 Issue 31, p7-7. 3/5p. 1 Color Photograph.

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Why '01's 'mild' recession wasn't: GDP doesn't include advertising.

• Authors : Crain, Rance

Subjects: *ADVERTISING spending; *ADVERTISING; *MARKETINGUNITED States

• Source: Advertising Age. 3/6/2006, Vol. 77 Issue 10, p18-18. 2/5p. 1 Color Photograph.

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The Consumer.

Subjects: *ECONOMIC indicators; *CONSUMERS; *CONSUMER confidenceUNITED States

• Source: Advertising Age. 9/19/2005, Vol. 76 Issue 38, p46-46. 4/9p. 4 Graphs.

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10 Interesting economic and business cycle facts.

Subjects: *ADVERTISING spending; *ADVERTISING; *BUSINESS cyclesUNITED States

• Source: Advertising Age. 12/22/2003, Vol. 74 Issue 51, p29-29. 2/3p. 1 Color Photograph.

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Can Wal-Mart beat history?

• Authors : Hoch, Stephen J.¹

Subjects: *RETAIL industry; *CORPORATE profits; *GROSS domestic productWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; MARSHALL Field & Co.

• Source: Advertising Age. 10/6/2003, Vol. 74 Issue 40, p23-23. 1p. 1 Color Photograph.

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FINANCIAL.

• Authors : Cardona, Mercedes

Subjects: *FINANCIAL services industry; *BANKING industry; *ONLINE stockbrokersUNITED States

• Source: Advertising Age. 1/1/2001, Vol. 72 Issue 1, p13-13. 3/7p. 1 Color Photograph.

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'98 ad spending rises to $79.3 bil on 8.3% growth.

• Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING spending; *GROSS domestic product; *RADIO advertisingUNITED StatesMCCANN-Erickson WorldGroup Inc....

• Source: Advertising Age. 3/22/1999, Vol. 70 Issue 12, p6-6. 5/8p. 2 Charts.

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The Ad Market.

• Authors : Cardona, Mercedes M.

Subjects: *SHOPPING; *GROSS domestic product; *STOCKS (Finance)INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG; PUBLICIS Groupe SA

• Source: Advertising Age. 12/1/2003, Vol. 74 Issue 48, p8-8. 2/5p. 3 Graphs.

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TurnSignals.

Subjects: *ECONOMIC forecasting; *ADVERTISING; *GROSS domestic productUNITED States

• Source: Advertising Age. 10/29/2001, Vol. 72 Issue 44, p40-40. 1/5p.

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HOW THIS DOWNTURN STACKS UP.

• Authors : Johnson, Bradly

• Source: Advertising Age. 2008, Vol. 79, Issue 40, pages. 12

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Ad budgets in China appear to be holding up-for now anyway; Domestic growth has slowed, but Asia is still a haven for multinationals.

• Authors : Madden, Normandy

• Source: Advertising Age. 2008, Vol. 79, Issue 40, pages. 15

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ABOUT THE DATA.

• Source: Advertising Age. 2008, Vol. 79, Issue 40, pages. 13

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CMOs, GET READY FOR A ROCKY RIDE; HOLD ON TIGHT: The looming recession will test marketing leaders as never before.

• Authors : Dan, Avi

• Source: Advertising Age. 2008, Vol. 79, Issue 4, pages. 19

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Detroit's weak-kneed slogans show bad ads go with bad cars.

• Authors : Crain, Rance

• Source: Advertising Age. 2007, Vol. 78, Issue 29, pages. 14

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AdWatch.

• Source: Advertising Age. 2006, Vol. 77, Issue 35, pages. 8

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The Consumer.

• Authors : Johnson, Bradley

• Source: Advertising Age. 2005, Vol. 76, Issue 38, pages. 46

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The Ad Market.

• Source: Advertising Age. 2003, Vol. 74, Issue 48, pages. 8

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Struggling through the storm.

• Source: Advertising Age. 2009, Vol. 80, Issue 37, pages. 3

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Opportunity knocks for Avon, Mary Kay; Growing army of the self-employed may lead to higher sales for both.

• Authors : Bulik, Beth Snyder

• Source: Advertising Age. 2009, Vol. 80, Issue 12, pages. 3

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When it comes to economic angst, it really is a small world after all; Global survey finds general lack of confidence in recovery, reluctance to spend and job worries, but Mexico and Brazil offer some bright spots.

• Authors : Schultz, E.J

• Source: Advertising Age. 2011, Vol. 82, Issue 26.

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100 GLOBAL MARKETERS; The U.S. is home to 5% of the world's population. How to reach the remaining 95% of consumers? Major marketers are going global. World's new No. 3 ad market: China.

• Authors : Johnson, Bradley

• Source: Advertising Age. 2010, Vol. 81, Issue 43.

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DISPATCHES FROM CHINA; AD INDUSTRY'S TALENT POOL CAN'T KEEP UP WITH FAST GROWTH.

• Source: Advertising Age. 2010, Vol. 81, Issue 38.

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U.S. revenue rises 3.7% (but watch out for '09); Big 4 account for nearly half of revenue; digital agencies grow 15%.

• Source: Advertising Age. 2009, Vol. 80, Issue 15, pages. 1

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In defense of commercials.

• Authors : Garfield, Bob

Subjects: TELEVISION advertising; TELEVISION broadcasting; GROSS domestic productUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. Spring95 Special Issue, Vol. 66, p24-25. 2p. 1 Color Photograph, 1 Black and White Photograph.

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