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SPENDING SPREE COMING AT TARGET.

• Authors : Pasquarelli, Adrianne

Subjects: *RETAIL industry; *HOUSE brands; *BUSINESS expansionTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT

• Source: Advertising Age. 9/11/2017, Vol. 88 Issue 17, p0006-0006. 1p.

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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *MILLENNIALS; *BRAND name productsSHARKEY, Tina

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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MARKETERS' MILLENNIAL DILEMMA; Bad news for all you out there who spend your careers building brands: New research shows that more than half of millennials have no use for them. But there's hope for you yet if you understand what makes this generation tick and how to reach them.

• Authors : Pasquarelli, Adrianne

• Source: Advertising Age. 2017, Vol. 88, Issue 16.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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GOODBYE, YELLOW WAX CRAYON: How Crayola is using its color campaign to sell in the digital age.

• Authors : Pasquarelli, Adrianne

Subjects: *CRAYONS; *CONTESTS; *SALES promotionCRAYOLA LLC CRAYOLA LLC CRAYOLA LLC 004298753

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p27-1. 1p.

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BETTING ON BOTS.

• Authors : Pasquarelli, Adrianne; Wohl, Jessica

Subjects: *CHATBOTS; *CUSTOMER services; *ARTIFICIAL intelligence

• Source: Advertising Age. 7/17/2017, Vol. 88 Issue 14, p0014-0014. 1p.

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FLAGSHIPS RUN AGROUND.

• Authors : Pasquarelli, Adrianne

Subjects: *FLAGSHIP stores; *RETAIL store marketing; *ELECTRONIC commerce

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0017-0017. 1p.

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AMAZON SPENDS WHILE OTHERS RETREAT.

• Authors : Pasquarelli, Adrianne

Subjects: *ADVERTISING spending; *CORPORATE growth; *RETAIL industry mergersAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN; WHOLE Foods Market Inc. 093735686 WHOLE Foods Market Inc. WHOLE Foods Market Inc. 093735686 093735686 WHOLE Foods Market Inc. 093735686 WFMI

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0018-0018. 1p.

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Online Travel Agencies Go on $ummer $pending $pree.

• Authors : SCHULTZ, E.J.; PASQUARELLI, ADRIANNE

Subjects: *ADVERTISING spending; *TRAVEL agents; *HOTELS

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0020-0020. 1p.

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